FORMAT: SWATCH PRINTING INDIGO SAMPLE; 80# COATED


Printed on a QuadDirect digital press


Swatch printing: the best of both worlds.


Swatch printing uses digital printing to personalize specific areas of a preprinted piece, so you can put your data to work generating response as you enjoy a lower cost per piece. Create one version to boost retention, while another version reaches across channels to target abandoned shopping carts on your website. It’s also a great way to see what personalization can do on a smaller scale.


James,


Save 20% on select neckties! See page 3


PRODUCT AFFINITY STRATEGY


Product affinity strategy: use past purchase data to personalize an offer. In this case, James receives a personalized offer for ties in colors that complement a past suit purchase.


The imprint area can be anywhere on the piece.


Wardrobe #5


DESIGNER SUITS P. 4 FALL SHIRTS P. 16 ACCESSORIES P. 22


MYTH COVERWRAP FORMAT


Are you looking to?


Cost-effectively reach customers with a personal message


Customize the imagery and offer, bringing relevance to your piece by geography, behavior or demographics


Maintain brand and product consistency while targeting offers to the individual


Test offers with minimal cost impact


Reduce cost of digital printing


16" x 10.5"


PRINT IS STATIC. We all know times have changed, but the most successful multichannel marketing campaigns have print as their cornerstone. Print is tangible. Print is inter- active. Integrating print with other communication channels allows you to leverage each channel’s unique strengths and improve results.


Call us at 888.782.3226 | Email us at info@quaddirect.com| Visit us atwww.QuadDirect.com


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