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GAVIN EVANS: PHYSICAL


I’m going to kick off this email conversation by stating that we have known each other a long time; probably more than 20 years. In all that time I have never known you take the easy option with your work.Why is that? Photography has changed out of all recognition over the past two decades. I was aware of the changing tide with the advent of digital technology, which I explored in my 1993 projectdis.At the time my peers and contemporaries derided my view on how digital technology would supersede photo-chemistry and irrevocably change the world of photography. I knew that with the advent of digital manipulation we’d no longer be able to rely on the veracity of the


documentary image.My theory was, however, supported by writers such asWole Soyinka, Joseph Brodsky andArthurMiller. There ain’t no easy options or steadfast rules, we’ve got to adapt. The ‘easy’ route leads to a creative dead end. It may have its financial rewards, but there’s no legacy of artistic worth or merit.


You don’t seem to see much difference between how you approach a personal project and a commissioned shoot. You bring a lot of yourself, your commitment, passion and dedication. Commissions are personal. I am chosen for my take on photography, not a talent for


Below: Kamikaze's production of Epines D'Amour. Opposite: Rufus Norris's production of Cabaret. Following pages: Dance company Fuerzabruta.


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