NEWS FROM PAGE 1 DIRECTOR
“Winter just lasted too long,” she added.
As the executive director, El- liot will oversee community im- provement projects and make sure contracting companies are fulfilling their responsibilities to fix broken trash
cans, remove
graffiti, care for trees, ensure lights are functioning and more. Elliot is also responsible for working with the Board of Direc- tors and connecting with business- es. She is currently working on the Storefront Improvement Program, helping restaurants gain exposure through outdoor seating. She ex- plained the restaurants get imme- diately noticed with outdoor dining areas, but she has to work with the city to make sure the seating would not interfere with pedestrian traffic. AABA Office Manager Bethany
Yarbrough said, “She’s down to earth and down to business. Be- cause of her history living in and working with this community, I think she is more interested and invested and will re-invigorate the position.” Elliot said she is thrilled to work for the Adams Avenue Busi- ness District because she consid- ers it her community and she has watched it grow over the years. “I remember when this area was known for its bookstores,” she said, “there were not very many restau- rants and very few places that were open past six [o’clock]. I remember when this was not a night place. These changes have really evolved over the last five years.”
Founded in 1982, the AABA as- sists the over 600 business owners along Adams Avenue from Hamil- ton Street to Vista Street. A volun- teer Board of Directors and com- mittees run the association. AABA also manages the Ad- ams Avenue Business Improve- ment District and the local Main- tenance Assessment District. They also host several annual events designed to promote the businesses in the area and serve as fundraisers for AABA projects. Some of these events include Av- enue Roots Fest on Adams (for- merly known as Adams Avenue Roots & Folk Festival), Taste of Adams Avenue and the Adams Avenue Street Fair.
Now that work for the 2011
Street Fair is complete, Elliot said she is looking forward to establishing a connection with local businesses. She said, “I’m here to serve people that wouldn’t normally be served, so I have to ask, ‘How can we work with [businesses] throughout the year? How can we help you? How can we enhance the Avenue?’”u
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San Diego Uptown News | Sept. 30–Oct.13, 2011
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