Further Reassurance (Publisher’s Own Data)


Earlier this year we completed two reader surveys: an on-line survey was carried out in April and in June we commissioned an independent market research company to complete a telephone survey*. Here are some of the main findings from both research projects:


Online Survey (1,681 respondants) – see www.avmain-mag.com/online-survey for full results Please answer the following statements about Aviation Maintenance Magazine (AVM). 1 = Agree, 2 = Unsure, 3 = Disagree


1


AVM† AVM† AVM† AVM†


offers insightful information useful to my business is a must read publication


has improved in quality over the last 12-18 months keeps me abreast of maintenance Issues globally


I find the website avmain-mag.com a great resource for my business


90% 70% 63% 89% 45%


Please select which of the following sections you read regularly or see as important. Editors notebook


Intelligence News section Cover story Features


Special reports Classified section Tool crib


Repair center directory (online & in print)


The news on our website – www.avmain-mag.com Point/Counterpoint feature


Please describe your reading habits in relation to the following publications. 1 = Well read, 2 = Often read, 3 = Occasionally read, 4 = Very rarely read, 5 = Do not read 1


2 AVM† Magazine AMT Magazine


Overhaul & Maintenance MRO Management D.O.M ATE&M


AVM = Aviation Maintenance Magazine.


34% 20% 16% 7% 6% 3%


49% 32% 27% 14% 11% 7%


Response Ratio 40% 52% 68% 66% 69% 19% 37% 28% 21% 17%


2 8%


27% 36% 11% 51%


3


1% 3% 1% 1% 4%


3


14% 24% 28% 25% 18% 17%


4


1% 8%


12% 21% 18% 19%


*ONLINE Survey carried out in April 2011. For a full breakdown of the results from this survey please visit www.avmain-mag.com/online-survey. †


5 1%


17% 17% 33% 48% 55%


Full info at www.avmain-mag.com/advertising


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