Additional Information (Publisher’s Own Data)


In order to ensure that the circulation we deliver to our advertisers is of the highest standard, we have a tightly controlled circulation profile. As you know from our BPA statement we audit the Business and Industry and Job Function responses from those who meet our terms of control and qualify to receive a free subscription, however we also collect additional data, currently not audited, relating to their specific role which we would like to share with you.


Do you provide maintenance services or products for military customers?


Serves Military


Yes 41%


No 59%


Recommend 31%


Purchase 10%


Which of the following best describes your involvement in the decision to purchase a product/service?


Involment in decision to purchase


Specify 12%


Approve 20%


Evaluate 11%


Not involved 16%


What types of aircraft are supported by this business? Aircra& supported


1000 2000 3000 4000 5000 6000 7000 8000 9000 10000


0


45 to 54 32%


Age of subscriber – Subscriber Age Range** New ques1on – sample so far 3012 readers


65 and Over 7%


55 to 64 25%


Decline 2%


21 and under 0%


22 to 34 13%


35 to 44 21%


27,878 – Been reading AVM for... How long subscribers have been receiving AVM*


More than 10 years 6%


6-­‐10 years 20%


Less than 3 years 39%


Between 3-­‐5 years 35%


**this question has recently been added to our subscription application form and has had only 3012 respondents to date (September 2011)


Advertising in Aviation


Maintenance has provided a excellent way for us to reach new and potential


customers Trevor Bignold


*Publishers own data: An analysis of the April/May 2011 Issue


Full info at www.avmain-mag.com/advertising


Piston Light Turboprop Heavy Turboprop Business Jets Commercial Jets Helicopters Military AircraG


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