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Montréal


On your marks, get set, go!


Gearing up for the International Awareness and Advocacy Event


International Assistant Programme Director On Your Marks


Global Impact Report at the International Convention in Montréal to recognise and celebrate achievements of Soroptimist clubs worldwide. The report helps to reinforce our global


mission and goals, draw attention to our collective strength in awareness and advocacy programmes and highlights areas of opportunity for us to further our cause to transform the lives of women and girls through education and leadership. Soroptimist International also launched


Soroptimist International launched the Anusha Santhirasthipam,


awareness and education on a woman’s right to universal access to reproductive health and safe childbirth to avoid mortality or long term health complications.


3. How will you best showcase your club’s initiatives?


4. Are there local partners, local educational institutions or local government authorities that could be invited to participate in this upcoming event to create a powerful endorsement “ripple effect”?


5. How can your club attract media support and publicity build-up to this event in your locality?


the Long Term Theme of “Soroptimists Educate to Lead”. And what better way to draw attention and celebrate clubs’ efforts towards this global theme than to showcase and celebrate our work through a common global effort called the International Awareness and Advocacy Event of Soroptimist International. It is very significant for Soroptimist


6. Where are the best locations to carry out your club’s awareness and advocacy event to attract large public participation?


International to be able to coincide and correlate our event with International Human Rights Day on 10th December of every year. How meaningful for Soroptimist clubs to use this globally recognised occasion to identify and portray a project or programme that champions the right of a girl child and woman to be educated and/or to show how our club work is empowering and enabling women to be leaders in their local community in decision-making roles of their choice! The SI President’s December 10th Appeal


Get Set What do Soroptimist clubs need to get


2011 is a project called “Birthing in the Pacific” managed by SI South West Pacific Federation. Details of this project are available on the SI website as well as SISWP Federation website. This project aspires for Soroptimists all over the world to help fulfill UN Millennium Development Goal No.5 to significantly reduce maternal mortality by ensuring that women receive antenatal care and skilled assistance during delivery. If your club does not have a specific


advocacy project, you may wish to consider organising an event to create public


started with planning and preparation for this high impact “global ripple effect” event? Look at your club’s role in your local community over the years in the areas of education and leadership. There must be a powerful effect from the cumulative efforts by your club; how you reached out to women and girls to improve their lives and status, what you did to influence positive changes in your local community or in Government, the partners and supporters whom you attracted to this mission. Some important questions to discuss in


your upcoming club meeting to ensure this event is immensely successful: 1. What are your club’s key awareness building and advocacy messages to your local community?


December 10th 2011 is a Saturday and as it is close to Christmas holidays, shopping malls would be excellent locations to stage your event and attract a big audience of spectators! Also, consider the unique value of publicity and visibility gained by organising a local drama or film festival or evening of song performances with a theme that tells the story of your club’s advocacy project coupled with a programme booklet or exhibition in the venue foyer to introduce your campaign. For those clubs based in locations with warm climates during December, outdoor venues like parks and stadiums would be great places to organise your club’s awareness and advocacy campaign together with a popular woman’s sporting activity like women’s football or hockey game or a Marathon or Cycle-a-Thon challenge. Any such event offers opportunities


does your club champion at a local level?


for sporting participants to wear caps, wristbands or clothing items with your advocacy message and this can be powerfully reinforced with the display of prominent street banners and venue signage to attract public interest in the event.


Go! Once you have planned your event, let the


2. What aspects of a woman’s human rights


entire world know about it via your club website or Facebook pages or any other form of social media or conventional mass media. Please share all your news with us too!


TIS September 2011 Page 7


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