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News Lists and media


Direct marketing and media agency MediaLab Group has acquired McCarthy O’Connor’s portfolio of managed lists, including Coopers of Stortford and Van Meuwen, and certain media planning and data processing contracts. MOC Evolution, the data performance, segmentation and analytical company owned by McCarthy O’Connor, was not part of the acquisition and will continue trading as normal.


Woolovers has appointed Mokrynski International as list broker to handle list rental of its database of 72,922 0-12 month buyers. Customers are buyers of knitwear, aged 35 and older with an average order value of £35.


Available via Intermedia Global, the MINCA IT Decision Maker Database contains records of 50,000 IT decision-makers in 42,000 companies. Selections can be made by number of workstations; geography; SIC code; job title and turnover.


Expert media roster Business-to-consumer lists


Tel: 020 8228 1250 Fax: 020 8150 7884


www.accentdirect.co.uk lists@accentdirect.co.uk


List Broking, List Management and Data Planning solutions with 16+ years specialising across the Mail Order & Charity sectors.


Call today for our expertise in customer acquisition and to generate additional revenue from your existing database.


A Premium List from our Portfolio: • 310,000+ 0-18 month buyers • 74% Female • AOV £150+ • Aged 55+


• All buyers are Multi-brand Multibuyers with a passion for mail order buying, 75% have placed 5+ orders in the last 18 months. • Proven highly responsive to charity, financial and mail order offers.


Contact Pamela Gardiner or James Shields via +44 (0)20 8228 1250 Email: lists@accentdirect.co.uk Web: www.accentdirect.co.uk


Tel: +44 (0) 1634 225 080


Fax: +44 (0) 1634 225 081 Email: sales@mokrynski.co.uk Website: www.mokrynski.co.uk


0-12 month buyers = 384,289


Chums are a long established mail order company specialising in comfortable and value for money clothing for men and women aged 60+.


Their product range now includes traditional clothing, underwear & shoes for men & ladies plus range of personal hygiene, mobility and lifestyle products.


Customers tend to be aged 60 plus, 64% male and over 65% are multibuyers.


The Chums list will work very well for mail order, charity, travel offers, publishing and financial products.


Please contact Imran Englefield today for further details 6


**NEW TO CASPIAN** COMPTON & WOODHOUSE


Compton & Woodhouse, incorporating Brooks & Bentley, is a well established mail order company offering a wide range of prestige and exclusive collectables and jewellery. They have several catalogues aimed at the more senior market, and the product in the catalogues includes jewellery, fi gurines and other collectables, prestige homewares, garden ornaments and more.


74% females. 53% aged 50-69. 78% have an income of <£25k. 60% married 0-12 month buyers – 32,000


For more information call Nicci Newby on 01256 851015 or email nicci@caspianldm.com


listbroker.com


Listbroking and Management


www.PomonaFruits.co.uk Available For The First Time


Pomona Fruits 10000 Active Buyers Pomona Fruits are garden fruit specialists


All names sourced from direct mail campaigns, via website or national press.


Customers tend to be 50+ Average Order Value £55 www.listbroker.com


For more information please call Kelvin Langley Tel: +44 (0) 870 120 1326 or Email: lists@listbroker.com


Business-to-business lists


Reach over 1.5m Highly Selectable Mail Order buyers.


Hard-to-reach health & safety mail order buyers from the Seton and SafetyShop lists...


• Buyers of stylish and upmarket kitchen and tableware and products for the home and garden


• Target affluent women aged 45+ married to professionals or retired • Interests include the theatre, eating out and foreign holidays.


• This file is ideal for a wide range of mailers including financial services, non competing mail order, charities, travel and publishing


• Selections include multibuyers, order value, age, media source and more


Contact Carole Collier on 020 8995 1919 ccollier@uni-marketing.com www.uni-marketing.com


For further information please contact Chris on +44 (0) 1234 834815 www.intermedia-global.com chris.herrick@intermedia-global.com


Call Chris about our current special offers across the whole portfolio!


For the first time, gifts cataloguer The Owl Barn is accepting inserts in its catalogue mailings. Managed by IDM, volume for October is 70,000, while November is 80,000. Maximum insert size is 10g, A5 and rates start at £45 per 1,000. The Owl Barn list is also available to rent, via Mokrynski International.


Listbroker_192_prf.pdf


24/5/11 14:26:56


Direct Commerce Catalogue e-business www.catalog-biz.com


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