News ECMOD Direct Commerce Conference


New venue, new direction, new energy


Now in its 21st year, the ECMOD Direct Commerce Conference 2011 will feature top US speakers as well as home-grown talent. Taking place at the Business Design Centre in London on 30th November and 1st December, the multitrack conference covers a vast range of topics geared to helping direct sellers from all sectors optimise business performance. US ecommerce guru Amy Africa returns to ECMOD this year


to lead a session titled 40 website must dos on 30th November. While the following day, fellow Americans Dan Lowden of mobile commerce specialist Digby and Direct Commerce contributor and systems expert Ernie Schell will discuss making mobile work for multichannel.


Among the UK speakers, Peter Harris takes to the stage to tell


the Hotel Chocolat story and respected UK entrepreneurs including Dwell’s Aamir Ahmad, Worldstores’ Joe Murray, Charles Tyrwhitt founder Nick Wheeler and Scotts & Co chairman Nigel Swabey, among others, will talk business growth in the Gallery Hall—a theatre-style space within the Business Design Centre capable of seating 600 delegates. Check out also the Digital Leaders track for the latest on


emerging technologies. Sessions include maximising online ROI, led by Matt Curry of Lovehoney and Amberlight’s Jeremy Swinfen Green; Geoffrey Barraclough of BT Expedite, Will Dymott of Lyle & Scott and Mick Rigby of Yodel Mobile on m-commerce and Andrew Copeland of Webgains on behavioural retargeting on performance metrics. And don’t miss Facebook’s session on social commerce. There’s plenty also on offline techniques, including profit by design, hosted by catalogue design specialists Tony Adams of TA Design and Ian Simpson of Catalogues 4 Business; the secrets of success in TV Shopping led by Mike Hancox of Ideal Shopping


Print master class


This year, the organisers have added another element to the ECMOD Conference. Held next door at the Hilton London Islington, print procurement consultants Blue Buffalo will lead a print master class on Wednesday, 30th November. You’ve read about our Because Print Works campaign on pages 18 to 21, now learn more about maximising your print ROI with an introduction on how to perform your own print purchasing audit. Places are limited and delegate rates start at £295 per person, with discounts for members of CatEx Direct Commerce Association. Contact Jenny Squire for more details on how to book on 01271 866112 or jenny@ecmod.com.


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Tactics Views


Direct, Pete Mills of The Broadcast House and Stuart Paver of shoe retailer Pavers. On back-end processes, Direct Tech’s Joe Palzkill will discuss optimising inventory. In addition to a new venue, this year’s ECMOD is colocated with Data Driven Business Week’s exhibition and Conversion Conference, eMetrics Marketing Optimization Summit, and Predictive Analytics World conferences. A specially designated zone of the ECMOD Direct Commerce exhibition floor will feature Data Driven Business Week sponsors and exhibitors—providing added value to delegates and visitors. The exhibition is, once again, free-to- attend and visitors can preregister by visiting www.ecmod360.co.uk.


When: 30th Nov – 1st Dec 2011 Where: The Business Design Centre, Islington, London Web: www.ECMOD360.co.uk/conference


Recruitment


Managing Director, Incentive Plus


Based in London or Milton Keynes, salary and terms negotiable


Experienced candidate wanted to take on the management of Incentive Plus (a division of Electric Word plc), a catalogue and website targeting the education and social care markets.


With so many great sessions to choose from, we’re unable to list them all here, so head on over to www.ecmod360.co.uk/ conference to download a copy of the full programme.


Heading up a small team, you will be responsible for all operations – catalogue selection and production, cost management and profitability, database development and marketing, and financial reporting alongside the Group FD. You must be able to demonstrate good sector knowledge (or a proven ability to gain it quickly), the strategic thinking required to drive a business forward and a good understanding of direct marketing and maximising ROI.


To apply, send CV and covering email to emma.rogers@electricwordplc.com.


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