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Best Practice: AWARD WINNERS Icing on the Cake AWARDS AREN’T EVERYTHING…BUT THEY ARE NICE E


Darcy Maulsby VistaComm Journalist


ver experience that sinking feeling when you’re struggling to come up with a catchy e-newsleter headline, an interesting topic for your next newsleter article, or a powerful theme that helps tell the story of your


business—all in a short video? You’re not alone.


We work with clients every day who face marketing challenges just like yours. We help them transform complex information into clear, compelling messages that resonate with their target audiences.


While winning awards is never our main goal, it’s a bonus when our clients earn the recognition they deserve. We were thrilled when Cooperative Communicators Association (CCA) recently honored several of our clients with first-place awards in the 2011 CCA Communications Contest Winners Showcase, including:


• Video, DVD, or Film: United Cooperative (www.unitedcooperative. com) in Beaver Dam, WI, for their video production “Strength. Resourcefulness. Integrity. Innovation. A glimpse into the United Cooperative lifestyle.”


• Improved Publication: West Central Cooperative (www.west-central.com), Ralston, Iowa, for their “BTW” magazine.


• Online/Electronic Newsletter: FCA Co-op (www.fcajackson.com/) in Jackson, MN, for their “FCA Co-op Current eVents” e-Newsleter.


Want to know their secrets to success? Both West Central Cooperative and United Cooperative shared some insider’s tips. You can read their comments by scanning the QR code at right with your mobile device, or by going to goo.gl/1SHZW.


If you’re interested in developing award-winning—or more importantly, highly effective—marketing and communication solutions, contact us at solutions@vistacomm.com or 866-752-7702.


VistaComm • America’s Precision Marketing Leader for Agri-Business


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