Tat’s why we offer a blog as an option in our Website Add-On Component Toolbox. All of our Precision Marketing customers who purchase an Advantage or Leadership package receive a custom VistaComm website. Tey can then choose to add a fully customized blog that’s easy to update, thanks to our SPATM
Accelerator content management system that comes with their site (read more about SPA Accelerator on page 5).
MASTERING MOBILE It can be difficult for those of us who marketed through the rise of the Internet to take the mobile revolution as seriously as we ought. When creating digital content, the default position is oſten, “Get the website nailed down. We’ll worry about the mobile side later.” Te fact is, however, that more smartphones and tablets will be purchased this year than personal computers.
Mobile demands to be taken seriously. At VistaComm, we do. Frankly, most of the members of our tech team are obsessed with the latest mobile technology. At the very least, they are all intimately familiar with the major mobile operating systems. Not only are all of the websites we create tested exhaustively for mobile compatibility, but we also offer mobile website creation in our Website Add-On Component Toolbox.
Why create a site just for mobile use? By 2014, more people will be browsing the web through their mobile device than their computer.
Why create a site just for mobile use? By 2014, more people will be browsing the web through their mobile device than their computer. As a result, it is becoming more important to offer a site optimized for mobile devices. Mobile sites are formated specifically for viewing on smaller screens and programmed to correctly display content from all HTML-enabled mobile browsers.
It’s important to remember to fish where there’s fish. As your customers access more and more information on their mobile device, it’s time to talk to us about fine-tuning your mobile strategy.
VIDEO ADDS CREDIBILITY
It’s strange to think of online video as “established,” considering its relatively short presence on the communication scene. Such is the pace of change. Video has proven itself to be an incredibly effective promotional and educational tool with room to grow—and one you should be utilizing.
VistaComm offers an online multimedia/video delivery system that fuses video, news, and marketing into one powerful package. Incorporating a video player into your website enables you to:
• Increase revenue by driving and encouraging repeat customer website traffic, generating advertising income, and atracting new vendor sponsorships.
• Build brand loyalty and credibility through distinctive content. • Position your company as an innovator and authority on industry topics. • Educate your audience (or employees) on new products or services. • Decrease employee training costs through online training.
Don’t be digitally discouraged. For expert guidance on making digital communication your friend, contact VistaComm at
solutions@vistacomm.com or 866-752-7707.
VistaComm • America’s Precision Marketing Leader for Agri-Business 15 PAGE
See all of our digital solutions at
goo.gl/MT2ws or scan the QR code below with your mobile device.
Change in the universe of digital communcation is moving at an incredible pace. •
Determining how blogs, mobile, social networks, and video fit into the marketing communication mix is challenging. •
VistaComm can help develop a digital strategy that guides your business in the adoption and use of the right digital tools to advance your marketing goals.
Executive Summary
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