This page contains a Flash digital edition of a book.
MEDLAB MAGAZINE


EDITOR Jenna Wilson Tel: +971 4 336 5161 jenna.wilson@informa.com


ASSISTANT EDITOR Elin Boyd elin.boyd@informa.com


ADVERTISING SALES DIRECTOR Joseph Chackola Tel: +971 4 336 5161 joseph.chackola@informa.com


ADVERTISING SALES EXECUTIVE Leslie Failano Leslie.failano@informa.com


ART DIRECTOR Mark Walls mark.walls@informa.com


PRINTED BY Zabeel Printing Press Tel: 04 2626171 Fax: 04 2696067


PUBLISHED BY Nicholas Publishing International FZ LLC


CONTRIBUTING EDITORS Nihar Dash, Ashok Rattan, Debadatta Panigrahi, University of Sharjah, UAE Mansour al-Zauroni Al Qassimi Hospital, Sharjah, UAE Doug Hinds, MEDITECH, South Africa Dr Ashwin Hurribunce, The IQ Business Group (Pty) Ltd, South Africa Dr. Jacqueline Gosink, Euroimmun AG, Germany Nashat Nafouri, Healthcare Interest Group, Saudi Quality Council, KSA Carlo Kaabar, American Hospital, Dubai, UAE


All images © shutterstock.com unless otherwise stated This publication may not be reproduced or transmitted in any form in whole or in part without the written consent of the publishers.


Medlab magazine is published quarterly. For subscription information visit www.lifesciencesmagazines.com and follow the link.


FOREWORD MEDLAB MAGAZINE, ISSUE 2 2011


Medical laboratories are at the forefront of research and analysis in the healthcare sector. But when it comes to communication, they are followers


rather than leaders and can be very slow to adopt innovations. The use of social media is a case in


point, as a recent survey of nearly 200 lab managers revealed. With the total number of Twitter users in the Middle East estimated to be around 6.5 million, there are many good reasons for medical labs to explore the opportunities offered by social media. For example, it can bring labs into direct contact with a huge international network of people whose expertise is based on experience. Their information could be useful in solving problems as well as advising on matters such as the purchase of new equipment. Another cost effective use of social


media is recruitment. With a shortage of highly qualified technical laboratory staff in the Middle East, social media could turn traditional recruitment methods on their heads, offering faster, cheaper and more


Follow us on @MedlabMag and join us on


effective ways to attract valuable staff. Perhaps the more obvious use of social media is brand awareness. Twitter, Facebook and YouTube are excellent channels for strengthening an organization’s name and reputation, and the same can be applied to medical laboratories. Through this, it can open up entirely new networks of clients thus growing business opportunities. In addition, although laboratories


are less susceptible than commercial companies, negative publicity based on incorrect information can have a serious impact. In communication, a slow response results in loss of control. A presence in the social media world can help to put the record straight, quickly and effectively. In short, medical laboratories should incorporate the potential opportunities offered by social media engagement. So set your Twitter account up today!


Jenna Wilson, Editor Arab Health Magazines


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40