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EDITOR Jenna Wilson Tel: +971 4 336 5161


ADVERTISING SALES DIRECTOR Joseph Chackola Tel: +971 4 336 5161



PRINTED BY Zabeel Printing Press Tel: 04 2626171 Fax: 04 2696067

PUBLISHED BY Nicholas Publishing International FZ LLC

CONTRIBUTING EDITORS Nihar Dash, Ashok Rattan, Debadatta Panigrahi, University of Sharjah, UAE Mansour al-Zauroni Al Qassimi Hospital, Sharjah, UAE Doug Hinds, MEDITECH, South Africa Dr Ashwin Hurribunce, The IQ Business Group (Pty) Ltd, South Africa Dr. Jacqueline Gosink, Euroimmun AG, Germany Nashat Nafouri, Healthcare Interest Group, Saudi Quality Council, KSA Carlo Kaabar, American Hospital, Dubai, UAE

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Medlab magazine is published quarterly. For subscription information visit and follow the link.


Medical laboratories are at the forefront of research and analysis in the healthcare sector. But when it comes to communication, they are followers

rather than leaders and can be very slow to adopt innovations. The use of social media is a case in

point, as a recent survey of nearly 200 lab managers revealed. With the total number of Twitter users in the Middle East estimated to be around 6.5 million, there are many good reasons for medical labs to explore the opportunities offered by social media. For example, it can bring labs into direct contact with a huge international network of people whose expertise is based on experience. Their information could be useful in solving problems as well as advising on matters such as the purchase of new equipment. Another cost effective use of social

media is recruitment. With a shortage of highly qualified technical laboratory staff in the Middle East, social media could turn traditional recruitment methods on their heads, offering faster, cheaper and more

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effective ways to attract valuable staff. Perhaps the more obvious use of social media is brand awareness. Twitter, Facebook and YouTube are excellent channels for strengthening an organization’s name and reputation, and the same can be applied to medical laboratories. Through this, it can open up entirely new networks of clients thus growing business opportunities. In addition, although laboratories

are less susceptible than commercial companies, negative publicity based on incorrect information can have a serious impact. In communication, a slow response results in loss of control. A presence in the social media world can help to put the record straight, quickly and effectively. In short, medical laboratories should incorporate the potential opportunities offered by social media engagement. So set your Twitter account up today!

Jenna Wilson, Editor Arab Health Magazines

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