BA (Hons) Business (Marketing)


University of Wales Three year/Two years Full-time


Qualification BA (Hons) Business (Marketing)


Awarding Body *This degree is validated and awarded by the University of Wales, UK. For further details regarding the University and its validation services, please log on to www.wales.ac.uk/ validation or email validation@wales.ac.uk.


Course Description Students will develop functional understanding as they progress through the programme in key areas relating to people, financial resources and marketing. The people strand includes a consideration of organisational behaviour, HRM and managing people. Marketing knowledge and skills are developed across the three levels. These modules are complemented by an awareness of the business environment, including e-business, contemporary issues and finally business planning and strategy. Personal development is encouraged at each level but is reinforced by specific modules. The programme structure is designed to enable students to acquire knowledge and understanding of key business disciplines while developing a range of transferrable skills.


Mode Full-time at ibam Study Centres


Programme Structure


Level 4 • Business Environment • Organisational Behaviour • Personal Development • Principles of Marketing • Introduction to Finance • Decision Making


Level 5 • Business Law • HRM • Business Process • Market Intelligence • Advertising and Promotion • e-Business


Level 6 • Strategic Management • Emerging Business Themes • Managing Self and Others • Project Management • Marketing Planning • Strategic Marketing


Assessments Full-time students will be provided with an assessment calendar at the start of their study. Students will be reminded of an assessment deadline at least 2 weeks in advance of the deadline by their Academic Module Tutor and by their Programme Co-ordinators in person, via the ilearn news forum and/or by email.


Duration of Programme Three years/two years full-time.


Entry Requirements Qualifications equivalent to two UK ‘A’ levels GCSE English and mathematics (or equivalent) English language ability equivalent to IELTS 6.0, where the medium of schooling was not English.


What’s Included ibam students receive: · Free Laptop - Access electronic copies of your learning materials and important information, such as assessment instructions, whenever and wherever you are via ilearn


· Tutor support - On campus based lectures and tutorials·to enhance study materials and generate discussion with fellow students


www.theibam.co.uk *


External resources - Links to external sources can include key journal articles, your university’s online library, sites of topical interest, etc.


Exemptions For this qualification we may allow you to count credit for relevant HNC/D modules you have already done elsewhere. Exemptions are considered on an individual basis when you submit an application.


How to Apply In addition to a completed application form: · Copies of your relevant certificates and/or transcripts.


· One suitable reference. Please note we can only accept academic and/or professional work references.


· Copy of your CV detailing your work history (if you do not have A Levels).


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Apply online Visit our website


Email us Email succeed@theibam.co.uk


Call us Contact us today on 024 765 15700


www.theibam.co.uk


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