LETTER FROM THE EDITOR
West Coaster, The Publication PUBLISHERS
Ryan Lamb & Mike Shess
EXECUTIVE EDITOR Mike Shess
mike@westcoastersd.com
ART DIRECTOR Brittany Everett Fresh Cut
CREATIVE DIRECTOR Ryan Lamb
ryan@westcoastersd.com
STAFF PHOTOGRAPHER Kristina Yamamoto
kristina@westcoastersd.com
On the cover: The Lost Abbey’s Red Barn Ale. Don’t worry, it only stood in the sun for a few seconds. Photo: Kristina Yamamoto
ADVERTISING EXECUTIVES
Austin Gage
austin@westcoastersd.com Stephen Kurpinsky
stephen@westcoastersd.com
STAFF WRITERS
Sam Tierney
sam@westcoastersd.com Jeff Hammett
jeff@westcoastersd.com
Brandon Hernández
brandon@westcoastersd.com
MEDIA CONSULTANT Tom Shess
Thomas.Shess@
gmail.com Thomas Shess Image & Marketing Consultants
West Coaster, The Website
westcoastersd.com
WEB MANAGER Mike Shess
mike@westcoastersd.com
WEB EDITOR Ryan Lamb
ryan@westcoastersd.com
WEB ADVERTISING Austin Gage
austin@westcoastersd.com
WEBMASTER Josh Lizarraga Fresh Cut
freshcutsd.com
WEB CONTRIBUTORS Ryan Reschan
Brandon Hernández
West Coaster is published monthly by West Coaster Publishing Co., and distributed free at key locations throughout Greater San Diego. For complete distribu- tion list -
westcoastersd.com/distribution. Email us if you wish to be a distribution location.
FEEDBACK
Send letters to the Editor to
mike@westcoastersd.com
Letters may be edited for space. Anonymous letters are published at the discretion of the Editor.
© 2011 West Coaster Publishing Co. All rights reserved. “No beer was wasted in the making of this publication.”
Mike Shess
Executive Editor/ Co-Publisher West Coaster
Distribution Delegated This month marks the first month that Co-Publisher Lamb and I won’t be making the rounds distributing West Coaster. We’ve grown from ~40 distribution locations to now over 110. With more distribution locations popping up every month, it’s not financially feasible for us to continue to self-distribute. West Coaster distribu- tion runs are now made by Sun Distributing located in Kearny Mesa. With years of experience, we’re confident that Sun will deliver. If you have any problems with this month’s distribution, please contact me.
Fanning the Flame
Early in the month, Green Flash opened their much anticipated expansion Mira Mesa expansion with Mayor Sanders declaring June 2011 to be Craft Beer Month in San Diego. Then, the National Homebrewers Conference brought our local brewing com- munity to the attention of a plethora of beer tourists from far and wide. From our per- spective at West Coaster, a sharp jump in daily website visitors and emails indicated the inevitable: the average San Diegan discovering that there’s delicious world class beer in their own backyard. Borrowing Colby Chandler’s simile, the SD beer scene is like a slow-building wave. With SDBW 2011 in November and the World Beer Cup on the horizon in May 2012, we are battening down the hatches at West Coaster. With the right set of eyes, you can see a fierce tsunami brewing. Surfs up!
Web Cited
Our website,
westcoastersd.com, is an integral part of the entire West Coaster opera- tion. If you haven’t checked it out yet, you’re missing out on our constantly-updated calendar of upcoming craft beer events, as well as tons of news that just won’t fit into 16 pages. There, you can be connected to our Twitter and Facebook. If you’d like, an email subscription will deliver our website updates to your mailbox (no website visit required). Want to know what we know? Sign up for our email list, follow our Twit- ter/Facebook, and keep reading our monthly print issues!
Salud,
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