THE NAMELESS BEERMAID
Changing of the Guard Our Nameless Beermaid moves on
i. My name is Alise Alicardi, I work at Ballast Point, and I am the Nameless Beermaid. Some of you already knew that, some of you could have guessed, and some of you don’t care. This is my last col- umn as the NBM. By the time this is printed, I will already be living in San Francisco to pursue a career in Ballast Point beer-schlepping. SF has better food and shopping and arts, but its beer pales in comparison to San Diego’s. My goal is to bring some of that liquid gold up north... beer travels upstream, right?
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When I was hired in April 2010 (the same month Ballast Point won Best Small Brewery at the World Beer Cup), I thought it was going to be a tem- porary gig: save some extra money, quit by June, and move to Hawaii to become a hippie. I’ve always held high standards for myself. For nearly 3 years, I’d been working the front desk of an upscale salon. During that span I passed on a full-ride scholarship to UCSB and failed to complete my ap- prenticeship under the salon’s owner. All the while, I maintained a blog that
Alise with Ballast Point Head Brewer/Distiller Yuseff Cherney at SDBWend’s Beer Hall @ The Lodge at Torrey Pines, June 10th
served as space for angsty observations. Flash forward twelve months and I’m quitting the salon to work full time at Ballast Point. They always say everything happens for a reason. They say it at graduations, at church, at funerals. Sometimes it seems like a crock of shit, but if I’ve learned anything over the past 12 months, it is how true that statement really is. Because of BP, I finally came to write some interesting stuff (or at least I hope it was) by means of the West Coaster. I’ll continue to write up north as a correspondent. So, a transition is in order. Will someone pick up the Name- less Beermaid baton?
Left to right: Alise Alicardi, Kristi McAuliffe, Laura Slayter, and Amber Crocker of Ballast Point
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