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Carbon Disclosure Project 2011

Market data supports these predictions. The telecommunications industry used to be in the business of connecting phone calls, now, they do much more – and most of it has to do with data: email, internet access, graphics and video. The industry is moving from voice to data. Bloomberg figures show that mobile data revenues had a 46% compound annual growth rate from 2005-2009 (Figure 5) whilst the voice sector declined.21

apps is expected to increase from 10.9 billion worldwide in 2010, to 76.9 billion in 2014.22

The term digital native refers to the most recent generation who are growing up immersed in digital technologies, for whom life is fully integrated with digital devices.

Wireless broadband is provided using the part of the electromagnetic spectrum which is used by radio and TV. It is a limited and regulated resource and technology is rapidly evolving to make most efficient use of it.

The number of downloaded

Flexible access to corporate networks is becoming a core part of a business’s IT strategy; workers need access to a company’s systems whether at home, at work or on the move. This will be compounded as ‘digital natives’ join the workforce. The youngest generation of workers has grown up immersed in digital technologies and will be less accepting of the traditional organizational environment where employees are limited to standard modes of communications like phone and email and can only access work systems at their own desks. IBM interviewed 3,000 CIOs and 74%

of them said that mobility solutions will be an essential part of future operations.23

With the increasing data traffic and predicted trends both at work and at home, there will be increasing demand for bandwidth and spectrum.

Continued investment in the development of the broadband network is essential to ensure that it can keep up with demand and not stifle growth. Both mobile network performance and the availability of mobile broadband rely on the availability of spectrum.

Figure 5: Increased mobile data revenue over time Billion U.S. $

60 40 20 0

2005 2006 2007 2008 Adapted from Bloomberg Market Analyst Report, 201121 2009

U.S. President Barack Obama said in a memorandum in 2010:

“This new era in global technology leadership will only happen if there is adequate spectrum available to support the forthcoming myriad of wireless devices, networks, and applications that can drive the new economy.” 24

21. Bloomberg Telecommunications Sector Market Analyst Report, 2011.

22. IDC press release 13th Dec 2010. Available from Last accessed June 20th, 2011.

23. IBM, 2011. The essential CIO. Insights from the Global Chief Information Officer Study.

24. Cited in Middleton, J. 2010. Obama plans to free up 500MHz of spectrum. Available from Last accessed June 16th, 2011.


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