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OPINION


MANUFACTURER’S VIEWPOINT


Former England and Manchester United footballer Gary Neville explains why he has launched a Sustainability In Sport campaign, backed by Mitsubishi Electric, sponsor of this column


Having been a partner in King Associates, a Manchester-based mechanical electrical


consultancy for the past six years, I have been aware of how sustainability has grown as an issue for everyone involved in the built environment. As I approached the end of my football career, I also questioned my own lifestyle and I wanted to fi nd a way to change the way I live and the impact that my family and I have on the environment. This is why I am about to build my own zero


carbon home, having just received planning permission under PPS7 (Planning Policy Statement 7). I also wanted to see if we could fi nd ways of encouraging people to look at sustainability without


appearing to badger them, and I am aware that, to be effective in today’s world, sustainability has to be commercially viable.


Over the next fi ve years we hope to introduce a sustainability charter for professional football clubs and sports organisations


When a partner in the consultancy came up with a three-word concept, ‘sustainability in sport’, I thought this could work. It was just a concept until recently but, when I started thinking about retiring from football, I thought: ‘I want to make a statement and try to make it aspirational.’


Sustainability in Sport has therefore been


created with the primary objective of supporting the continuing growth of sport within UK communities, while reducing the associated environmental impacts.


I decided six months ago that I wanted to launch Sustainability in Sport as part of my testimonial match and we partnered with Mitsubishi Electric because of the great work they have already done in this area. Over the next fi ve years we hope to increase awareness of the benefi ts of adopting a more sustainable approach and introduce a sustainability charter for sports organisations. We are also hoping to create national awards and raise awareness of the need to focus on sustainability at all levels in our community. I’d like sustainability to become a trendier topic,


as I am aware of the cynicism out in the wider community towards the ‘green’ agenda. But I am also aware of the power and breadth of infl uence that football has – which we can all see when we look at the impact that programmes like Kick It Out have had on racism. I hope Sustainability in Sport can have a similar


impact, and that I am now in a position to help drive the sustainability agenda into all aspects and all levels of sport in the UK.


Sustainability in Sport was launched at Gary Neville’s Testimonial match on 24 May. www.sustainabilityinsport.com


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Tel: 01206 222 555 Fax: 01206 222 777 email: marketing.uk@flaktwoods.com


website: www.flaktwoods.co.uk


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