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BigQuestion
How do you expect the high cost of fuel will impact your attendance this season?
Jason Freeman, Six Flags New England: Although gas prices are on the rise, most of our guests live within a one-tank radius from Six Flags New England. For most, we are right in their backyard. We have incredible offers for those looking to stay close to home and do “daycations” with their family. For instance, a season pass which is valid at the park all season long as well as other Six Flags properties, is only $10 more than a one-day ticket. So for 10 extra dollars, a family can visit all season long, enjoy the theme park and the waterpark, 12 free concerts and special events including Fright Fest. I think we truly offer the best value entertainment.
Stephen Lorton, Paultons Park, UK: I don’t know, you can look at it two ways. In some ways rising fuel costs might not be great but then again with rising air fares maybe people won’t want to go away and they’ll stay in the UK. We have already seen people on the internet saying they don’t intend to go abroad this year. We are very fortunate because we are on the edge of the New Forest where there are lots of things to do down here if people want to come and stay for a few days. Hopefully they’ll spend one of those days with us.
Chris Maier, Land of Make Believe, USA: One to two gallons of gasoline will get our patrons to the Land of Make Believe. If the weather is good, and the forecast is good this summer, guests in the northeast United States will take day trips that are within three to five gallons’ round trip. However, high gas prices certainly will not help any businesses as it will affect the amount of discretionary family spending.
Hogne Høstmælingen, Hunderfossen, Norway: We don’t think the high cost of fuel will have any severe impact on our attendance. People plan their holiday with their car anyway, and here in Norway we are familiar with high fuel prices.
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Ups & Downs
Hong Kong Happiness Hong Kong’s Ocean Park hosted 5.1 million visitors in the last fiscal year (to June 30) – the seventh attendance record in eight years
Tropical Trauma A three-year old boy is believed to be have drowned at Tropical Island waterpark near Berlin
Picnic Hampered The Pleasure Beach in Blackpool, England, has banned picnics. Guests will be asked to eat their own food out- side the park
Figures of Fun
15
months – length of “soft opening” period at Universal Studios Singapore, which celebrated its grand opening on May 28
25
hours – new bumper car riding world record, set on Adventure Island’s Dodgems in Southend-on-Sea, England, on May 25/26 by Laura Byng
50
years – anniversary season at Martin’s Fantasy Island, Grand Island, New York
90
years – anniversary season at Wicksteed Park in England. A new children’s coaster will open soon
100,000
visitors over the four-day Easter holiday at refurbished Grand Pier in Weston-super-Mare, England
Produced in association with AECOM.
www.aecom.com/economics
Shuttle Shelved
The Sahara has closed in Las Vegas after 59 years. The casino resort included the shuttle coaster Speed – The Ride
Equal Opportunity Obesity Women will have their own category for the first time in next month’s Nathan’s International Hot Dog Eating Contest at Coney Island in New York
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JUNE 2011
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