New Campus Signs Enhance Patient and Visitor Experience


a


wor ld cla s s ser vice


fter significant research involving patients, visitors, staff and wayfinding experts, Froedtert & The Medical College of Wisconsin have made changes to help patients and visitors find


their way around the campus. Large signs were installed high on the outside of buildings, new road signs were created and parking areas are now numbered and more clearly marked. Changes inside the buildings include improved signs and updated elevator letters.


“Froedtert Hospital delivers excellent care and we want to make sure


that access to that care is as easy as possible,” said John Balzer, vice president of Facility Planning and Development for Froedtert Health. “I think patients will be pleased to find that, while our campus is comprehensive, getting to an appointment is simpler than ever.”


The initiative was supported, in part, by Froedtert Hospital volunteers through the hospital Foundation. Visit froedtert.com for new interactive maps and destination details to help plan your visit. n


Self-image Counts in Cancer Care P


atients undergoing treatment for cancer can experience changes in the way they look. These changes — such as loss of hair, brows and lashes and skin changes — are constant reminders of the disease for the patient


and can announce their health issues to the rest of world. They can affect self-image, exacerbate depression and even affect the way patients cope with their illness.


While an academic medical center might not be the first place people think


of when they need hair styling or a cosmetics consultation, Small Stones Wellness Center, located in the Clinical Cancer Center at Froedtert & The Medical College of Wisconsin, can play an integral role in patient care.


“Looking good and feeling good are an important part of treatment,”


saidMaggie Lausten, the aesthetic wellness coordinator of Small Stones. Small Stones offers numerous lines of skin-, body- and nail-care products and cosmetics that are safe for cancer patients, many of them specifically created for those who are affected by treatment.


“A lot of them are organic, some free of animal


products or chemical preservatives,” said Maggie. The staff experts can help patients choose the right product for their needs. Maggie teaches patients cosmetic techniques to work around brow and lash loss, how to apply makeup, choose a hat and scarf-tying.


Small Stones also offers wigs and other hair products, n maggie LauSten


and has a complete hair styling salon. Lisa Brzezinski, a cosmetologist who is also a breast cancer survivor, helps women choose and style wigs to replace hair


lost during chemotherapy. The center also offers books for sale that focus on self-help, spiritual support,


nutrition, relaxation and other topics. The Clinical Cancer Center is dedicated to preventing, detecting and


treating all types of cancer. Physician specialists work together to combine their expertise, offering patients the best available treatment options.


Small Stones Wellness Center is open 9 a.m. - 4 p.m. Monday-Friday. Appointments are recommended for wig consultations; call 414-805-0998. n


n above: Patient barbara Steinexplores wig options with cosmetologist LiSa brzezinSki.


froedtert.com Froedtert Today May 2011 15


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20