DEQ SYSTEMS
created something that could be used all over the world. The only place we haven’t yet entered into with our side bet system is Roulette.
CI: What make G3 special in technology terms?
EH: Our side betting systems
themselves are completely wireless; the servers are wireless, and the connections are wireless. These are things we showed at G2E in Las Vegas two years ago. We had a table in Europe, one in China, one in Canada, and one in South America wirelessly and securely hooked up to play the same wide area jackpot. As well, the technology base of our platform is built so that innovation is simple and fast to develop.
CI: So why isn’t every casino chain using G3
when you could have a huge wide area jackpot rolling on any card game?
EH: Innovation is sometimes scary and the gaming industry has been reputed for slow, sure steps. Once one of the casino chains decides to step up to the plate and innovate at the level other industries have, once one of them decides to do a worldwide jackpot, we are already waiting for them. Las Vegas Sands in Macau will probably the first casino chain in the world to accomplish this feat. We are currently installed at the Sands Macau and the next installation should be at the Venetian Macau with the goal of connecting the two casinos together. As well, we are very excited about an ongoing project with Cannery Casinos in Las Vegas Nevada. We are currently in submission with the Nevada Gaming Control Board with our Linking Product “Real Link.” Once it is approved, we will link all three casinos together on targeted table games.
CI: What has been the driver behind your
growth, all the installations you have enjoyed in the last 12-18 months?
EH: We’re a long way
into a major recession in the US; when things were going well
for everyone four years or so ago, most casinos were not really looking to innovate. They were making money, so innovation wasn’t a great priority for them. But the last couple of years has seen a fair few casinos turn to technology companies and ask, “How can you help me make those extra dollars that will make the difference between profit or loss?” That’s where EZ Baccarat steps up, it’s a no brainer for increasing the revenue on Baccarat tables. The G3 is also simple; with side bet technology that’s out there now, on a table game with six seats the maximum side betting revenue they can make with legacy technology is six chips per hour. Six dollars a round. If you take that technology and replace it with DEQ’s G3 technology you’re going into multiple credits and two ways to bet, so your revenue immediately goes up with no extra labour or added costs.
CI: So the recession has been quite kind to you?
EH: It’s been a big part of what has put us on the map I think, with some major casino chains asking how we can help them maximize revenue. We had a really good product back then, but right
product + wrong time = failure. Our product has evolved a little bit over the last few years, but the market has evolved to need our product. It addresses a very specific need, and the time is right for that need to be met.
CI: Where does DEQ come from, what’s the company’s background?
EH: From day one, we have been doing what we are doing now. That’s why our technology is far ahead of everything else out there. From our inception, our patents – of which there are more than 20, which are around progressive and random side betting in 54 countries – are focussed on this. In our 12 years as a company, eight of those years were focussed on patents and building the technology. Then there was two years of pre-commercialisation and testing with a client, re-engineering to make sure the product fits the casino’s needs. We have also spent two long years obtaining more than 50 jurisdictional licenses. Our goal is to have 100 jurisdictional licenses in the next 18 months. so what you have seen in these last 12 to 18 months is the fruit of all that hard work.
CI: What are your main markets, to date? EH: The company was kind of built in three phases
– first in South America, because we had a strong distributor down there. We captured about 75 to 80 per cent of that market in a short period of time. We’ve had great success in Eastern Europe as well, as a couple of major chains adopted our technology. And the last 18 months or so, we have had great success in North America. But the trend of the last six or seven months has seen us pop up with product in Singapore and Macau, Malaysia and we hope to be in Australia pretty soon too.
www.deq.com MAY 2011 33
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