DEQ SYSTEMS DEQ the Hall
Casino International caught up with Earle Hall, President and CEO of DEQ Systems, which specialises in progressive jackpots and table games. He’s looking forward to the casino industry catching up to DEQ’s G3 table game jackpot system…
D
EQ is enjoying success on success, with installation after installation worldwide. What is the key to this rapid growth? Innovation and more innovation, as Earle Hall told Casino International.
Casino International: What is DEQ’s core
product? Earle Hall: Our core product is a platform called
G3. It’s really the only innovation the international gaming community has seen in progressive jackpots in 25 years. There was only one generation of technology out there until DEQ showed up. That’s our heart, who we are as a company – we’re a tech company. Another part of the company is our table games division, we have some game titles like EZ Baccarat out on the market. But everything we do is intimately tied to the notions of side betting and jackpots.
CI: EZ Baccarat has enjoyed a lot of success
lately – what makes it different? EH: EZ Baccarat is a re-engineering of the
operating system of Baccarat; it’s as though Baccarat is a Windows system and EZ Baccarat is a Apple Macintosh. Baccarat has some inherent problems, one of which is the commission, which has no purpose other than slowing the game and creating accounting errors for the casino. It’s hard for the dealer to collect commission from a player that’s just lost $5,000! A company called the Talisman Group in the US came out with an amazing
innovation
where they completely erased the commission by baring one of the hands on the banker’s side and creating a side bet that offsets the deception with excitement, rather than deception. While the methodology they invented was covered within the scope of our patents, we owe all the credit to Talisman Group for the marriage of the no commission with the side bet as well as the marketing approach and product packaging. They simply created a revolution in baccarat. What we did to complement that innovation was to create a Baccarat scoring system, which is tailored to the statistics the player needs and tracking the incurrence of the side bet. It’s more tailored to gameplay than just posting statistics on a board. As well, it automates to most electronic baccarat shoes and tracks the occurrence of the Dragon 7 side bet.
CI: Earlier you mentioned G3 – what is G3?
EH: It’s very simple really. If you look back 20 years a slot machine and a table game side betting system were exactly the same thing in the principles that were behind them; you took a 25-cent piece and you put it in a slot machine, and pulled on a handle and you saw whether you won or lost. A side betting system at the same time was exactly that. You put a dollar chip into a coin slot, and it qualified you for the progressive side bet. Slots today though have nothing to do with 25-cent pieces – they are multiple lines, multiple credits, multiple jackpots, and the level of innovation is impressive. If you look at what DEQ has done, we have observed and mirrored the evolution of the slot machine space into the table game area. Our systems are not based on dollar chips, they are based on credits like a slot machine. So when a player wants to play the side bet, they simply load up their mini computer that sits in front of them and they play credits. You used to only be able to play one chip at a time on a table game side bet, now you can do multiple credits in a side bet. Until we showed up, you could only bet on your own cards but now we have a second bet called the Dealer Bet, then a second jackpot, and a third…
CI: What markets is G3 for?
EH: This can be applied to every single table game in the world, pretty much. Different table games appeal to different customers geographically, so we
32 MAY 2011
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