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March/April 2011


FEATURES 18 Social Media and Its Challenges


The past decade has seen an explosion of social media use that will only increase in the future. Lawyers are not immune to the trend and need to strike a strategic balance between effective social media use and protecting their clients from accidental dissemination and other challenges presented by new technology. ARTICLE BY MICHELLE NEALY


Partners Promotions MCCA congratulates the attorneys of color joining the partnership ranks in 2010. COMPILED BY JOSHUA H. SHIELDS


24 2010 Diverse p.18 The vast potential


of social media is at lawyers’ fi ngertips.


COLUMNS


8 Notes from the Executive Director


10 Perseverance in Profile Highlighting the contributions and talents of attorneys with disabilities.


Judge Albert S. “Pat” Murdoch BY TOM CALARCO


12 Lawyer’s Lantern Offering illuminating professional guidance for your career.


BY LORI L. GARRETT


14 Spotlighting Lewis A. Steverson BY PATRICK FOLLIARD


DEPARTMENTS


44 Association Focus Kids in Need of Defense BY KARA MAYER ROBINSON


46 Movers & Shakers


48 Diversity News MCCA presents the South/ Southwest Sager Award BY JOSHUA H. SHIELDS


50 The Scale MCCA Weighs the News BY JOSHUA H. SHIELDS


Across Borders Emerging markets are a potential bonanza for multinational corpora- tions, but there are inherent risks to conducting business in foreign cultures. The ability to be culturally competent, or adjust one’s cultural lenses, is especially important for businesses that operate where cultural parameters are different. ARTICLE BY NATALIE HOLDER-WINFIELD


30 Cultural Competency 36 The Dodd-Frank Act & Diversity


A financial reform document seems like an odd place to find a section on diversity. Congresswoman Maxine Waters wants to change that line of thought. She proposed Section 342, which mandates the creation of an Office of Minority and Women Inclusion for regulatory agencies. She hopes the act will increase the role of women and minorities in government positions related to the financial services sector. ARTICLE BY KARA MAYER ROBINSON INTERVIEW BY JOSHUA H. SHIELDS


p.36


2011 STRATEGIC DIVERSITY SPONSORS p.30


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