Inserts


Inserts are a way of reaching the audience by way of loose or bound in cards or leaflets. Their success can be measured in the following ways: Retainable - reference point, interactive, consumer handles them Accountable - track response Responsive Informative - i.e. for financial products Targeted


Enhance Media Mix - upweight in certain regions, support other activity Creative Flexibility - copy testing, response mechanisms


Volume flexibility - minimum volume low capital cost, large volumes wide coverage, tests viability of medium Connectivity - inserts drive on-line and are complimentary to on-line


Inserts DrIve A resPOnse


For further information, please contact the sales team on 020 3148 4242


sPeCIFICAtIOns - trIM sIZe 300MM x 230MM Binding Method


Type & Imposition Perfect bound &


knocks to the head Bound at Polestar Chantry


Bound


136mm x 100mm+ 3mm Head Trim 3mm Spine Trim


Tip on card 100mm x 60mm


280mm x 200mm 3mm Head Trim 3mm Foot Trim 3mm Spine Trim 3mm Foredge Trim


210mm x 148mm (Please contact innovator production for multi page tip on specs)


COUntrY PUrsUIts rAtes Newsstand Rates


Loose (£/000) Bound (£/000)


Tip-on/Sachet (£/000) Post-it Note (£/000)


Single Sheet 38 45


38+ Page 40


4-8 Pages 42 49


N/A N/A


10-16 Pages 47 54


N/A N/A


18-24 Pages 52 59


N/A N/A


26-32 Pages 56 63


N/A N/A


Regional Bookings are charged at an additional £2/000. UK Subscriber copies, please add £1.50/000/gram to the Newsstand rate. 2pp to 32pp Loose


Min. Size


148mm x 105mm


Max. Size


280mm x 200mm Pagination 2pp to 32pp


2pp


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