16 | MEDIA
NEWS By Geoff Hadwick UK-based property investment
group Colordarcy has joined forces with Florida agents Coldwell Banker Feltrim to set up a new database- driven client referral partnership which the two businesses says “is projected to return the companies an extra $10 million dollars in revenue over the next three years.” Colordarcy and Coldwell Banker
Feltrim have been working together on a trial basis for the last 18 months and they will concentrate their efforts on “servicing the high demand for Florida Disney Villas and tenanted apartments” using a new database system that combines the existing US Multi-Listing System (MLS) with Colordarcy’s Kaizen CRM (client record management) system. Colordarcy managing director Loxley McKenzie told OPP that “the new
World wide web | Shared database will aid referrals between two companies
Central Database System (CDS) will give our clients access to every single property for sale in Florida. We will be in a position with a click of a button to provide clients with historical prices, bank repossession data, associated costs and full details of properties including Google maps, videos and fl oor plans.” If a user wants to go further McKenzie
told OPP “clients can visit either the London or Florida offi ces to discuss their investment goals and objectives in person with a Licensed Florida Realtor. We will also be recruiting more staff to handle after sales enquiries.” McKenzie argues that “we already
offer the most complete Florida property … before and aftercare … programme in
E-learning Zoopla climbs charts
THE UK-based Guild of Professional Estate Agents (GPEA) is launching a free online version of its training programme. GPEA is a self-regulated national
network of 600 independent estate agents and the scheme has been designed, the guild says, “to ensure that staff can demonstrate a good understanding of the law and give appropriate advice and guidance to the public.” According to guild CEO Marcus
Whewell, “I can think of no better way to demonstrate the values of our organisation to the public. Building trust and confi dence is both a key challenge and opportunity for estate agents, and this shows our commitment within The Guild to delivering a professional service at all times”. “My aim is to ensure that the public
can be confi dent that they will always be served and supported by a committed member of the team who can visibly demonstrate an appropriate level of learning and expertise”. All GPEA members are part of either
The Property Ombudsman or The Royal Institution of Chartered Surveyors
Listings site
www.zoopla.co.uk has become the UK’s second most popular property website, according to the latest independent data for January 2011 from the independent traffi c monitoring service Experian Hitwise. The company is thrilled with what it
calls “remarkable growth for a business that has been around for only 3 years.” Zoopla has also broken into the top
100 for all websites in the UK, and was ranked 98th by Experian Hitwise in January for share of total web pages viewed by UK users. Zoopla is now second only to
Rightmove in terms of UK property traffi c and, according to UKOM Nielsen data, the unique audience fi gures in December 2010 were 1,034,000. Over the past 12 months, Zoopla.
co.uk has seen exceptional growth with leads sent to its member agents up an impressive 368% since last January, making it one of the most important sources of enquiries for UK agents and developers. In January alone, Zoopla.
co.uk recorded numerous new daily traffi c highs with almost 8 million visits during the month and 3 searches per
second being conducted on its website. Alex Chesterman, Founder & CEO of Zoopla told OPP “we will continue to innovate and invest in making Zoopla.
co.uk the UK’s leading online destination for both property search and research.” The company says that it aims “to
provide the most useful online property experience by: • displaying property listings along with value and price trend information; • providing rich property data and local market information in one place; • enabling users to search for property in a variety of customised ways; • allowing users to engage with professionals via our tools like AskMe; • building relationships between home owners and local estate agents. Zoopla’s AskAnAgent feature has
rapidly become a popular source of vendor leads for UK estate agents. The site’s service provides value estimates on every home in the UK - all 27 million of them - and calculates estimates using a formula that continuously analyses millions of data points relating to property sales and home characteristics throughout the country.
www.opp.org.uk |MARCH 2011 New database system drives referrals
the world. We take care of management, tenant fi nding and the opening of US bank accounts. We apply for non-resident tax numbers and oversee currency management. In addition there is our aftercare service in the UK and our USA client management contact centre. The Colordarcy – Coldwell Banker Feltrim partnership will basically take our clients experience to the next level.” Also, from a business point of
view the two firms hope that the “economies of scale” involved in coming together should help to trim at least US $10 million off their combined marketing, IT and sales costs over the next three years. Colordarcy’s investment advisory
service also includes sales support, finding tenants, financial assistance, viewing trips and currency services. It works in Brazil, Egypt, France, Greece, Portugal, Spain, Turkey, Florida and Atlanta.
Overseas online
Online search for overseas property was up 55.3% last month according to Right- move. Robin Wilson, Head of Overseas at Rightmove said: ““We always expect searches to increase in January, with a ‘new year new start’ mentality acting as a catalyst amongst overseas homebuyers and this year has proved no exception.
Climbers and fallers in online search
Online search destinations
%
monthly change
South Australia 182.8% Canterbury, NZ 168.9% Victoria, Australia 137.9%
Western Australia 113.9% South Island, NZ 104.8% Berlin, Germany 17.98% Punjab, India Dubai, UAE
26.14% 33.44%
Sardegna, Italy 34.47% Alpes-Maritimes, FR 36.08%
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