Rail Business Awards 2010 Review


British Transport Police for Operation Contact, the London North division’s effort to improve quality of service scores Alstom Transport for its comprehensive communications campaign to reduce lost-time workplace accidents Northern Rail for a campaign to improve the customer experience of its passengers, aimed at winning over the hearts and minds of its staff


First TransPennine Express for fully engaging its staff through communications and events that keep colleagues excited about the business


Winner: British Transport Police Highly commended:


Alstom Transport, Northern Rail, First TransPennine Express


PR CAMPAIGN OF THE YEAR Presented by Roy Campbell, marketing programme manager, IBM


Finalists:


TfL London Rail for its plan to promote the key messages of the quicker, cheaper and new journey options the extended East London Line would bring Translink for its crisis-management strategy when the collapse of a viaduct – due to rising water levels in the river below – closed the Enterprise service for three months Northern Rail for its 24 Hour Creative Music Challenge to highlight Northern’s community involvement and the environmental benefits of train travel Nexus for its campaign to win £580m of funding for the modernisation of Tyne and Wear Metro London Communications Agency for its communications strategy, on behalf of HS1, to enhance the value and reputation of HS1’s assets Translink for its high-profile public safety campaign to raise awareness of the dangers caused by misuse or complacency around train lines London Midland for its use of Twitter to change people’s perception of the brand and set new customer service standards


Winner: Nexus


Highly commended:


London Communications Agency, Translink, London Midland


INFORMATION TECHNOLOGY EXCELLENCE OF THE YEAR Tony King, director of Jacobs


Finalists:


Balfour Beatty Rail used a 3D GPS- controlled guidance system during the building of the Airdrie-to-Bathgate line, increasing output significantly Southern Railway for its ticket on departure machines, designed with specialists Shere, to cut queues for pre-paid tickets Southern Railway for its competence management system, which consistently manages operational competency with support from supplier ANT Siemens Mobility for its new line management system, which is part of the overall upgrade to the Victoria Line Northern Rail for its online sickness absence management system CrossCountry for Colin, an online system to integrate all processes in the catering logistics chain


Cubic Transportation Systems and TfL for making the Oyster system more flexible and resilient


East Midlands Trains for the Best Fare Finder planning tool on its website


Winner:


East Midlands Trains Highly commended:


Cublic Transportation Systems, CrossCountry, Northern Rail


STATION EXCELLENCE OF THE YEAR Presented by Steve Agg, CEO of the Chartered Institute of Logistics and Transport


Finalists: First TransPennine Express for the refurbishment of the Grade II-listed Middlesbrough station London Underground for the complex redevelopment of King’s Cross-St Pancras Underground station TfL London Rail for the new £30m station at South Quay


Southern Railway for improvement works at Streatham Hill station Devon County Council for transforming Barnstaple station into a modern station with heritage features Translink for the new railway station at Newry First Great Western for refurbishment and improvement work at Oxford station


Station Excellence


Information Technology Excellence


PR Campaign


Integrated Transport Excellence Page five


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