FEBRUARY 2011 |
www.opp.org.uk
OPP DIGITAL OPP DIGITAL GeoSocial targeting | 61
information shows up around a quality property you are showcasing, you need to be aware, before a prospective buyer brings it to your attention! In the US, take-up of all things
geosocial is considerably higher than in many places around the world, but, make no mistake, whilst it is currently leading the fi eld, many other countries, and commercial sectors, will be striving to catch up in 2011. Facebook Places A more recent addition, but simply Facebook “getting on the bandwagon”, with potential to dominate very soon. A very serious contender for business consideration once it expands properly outside of the US by linking to Facebook Business Pages & Facebook Deals
“Whilst the US is leading the fi eld, many other countries and commercial sectors will be striving to catch up in 2011”
When the planets align | There are all sorts of property opportunities out there
is already becoming an integral part of the social sales process, right now, today. Understand that people are NOT interested in you, only what you can do for them. Ask yourself, do you have useful, easily accessible information? By doing it properly right from the start, you will massively differentiate yourselves from the others who will be playing catch-up. And you will set yourselves up to be leaders in a new fi eld, and attract more followers as a result. This is a new and evolving form of
marketing, so it will be important to stay on top of it. It is not an instant fi x, but the future rewards will make it worth the effort! Many geosocial fans ensure that
their “check-ins” appear in their Facebook and Twitter streams, so the wider world will also get to see these locations, and these are Google searchable. What an opportunity!
People on Facebook • More than 500 million active users. • 50% of our active users log on to Facebook in any given day. • Average user has 130 friends. • People spend over 700 billion minutes
per month on Facebook. Global Reach • More than 70 translations available on the site. • About 70% of Facebook users are outside the United States. • Over 300,000 users helped translate the site through the translations application. People on Twitter • More than 175 million users. • Growing at 500,000 per day. • All tweets can be “GeoTagged” (user’s choice.)
The tools ... Foursquare A fast-growing, people friendly, location-based network of some 6 million members which introduced the concept of “checking in” when you arrive somewhere, to tell your friends you are there, and available to meet up for chat, drinks, eats, or whatever. They make this a little more fun by
adding “badges” you can collect as you travel around, and if you check in somewhere in particular, on a regular basis, more than anyone else you can become the “Mayor” of that place (providing a golden marketing opportunity). And, if this type of
Gowalla A smaller, but innovative, competitor to Foursquare. First to enable attachment of photos to check-ins, which Foursquare added later. Now enables check-ins on 4 different geosocial networks at once - get your message out further, faster! Yelp (North America, UK, parts of Europe) Post & fi nd pictures & reviews of
local businesses Google Maps Find, and view, almost any address in the world. Ensure a property is properly described and located. If it’s a business, there should be
a Places Page with options to add reviews, direct from the venue, with a smartphone. Google Places Like a cross between a website & a review page for businesses - check to see if you have one. If not, set it up, then monitor for
accuracy & comments on a regular basis. Encourage clients to contribute. “Others are out there” Various countries or regions of the world have smaller localised geosocial networks - it is well worth being aware of them for your territory. For instance, Orkut (Google owned), popular in Brazil & India, but now being surpassed by Facebook. In wrapping up, fi rstly, please
consider how “Getting GeoSocial” could help put both you and your property on the map. Second, ensure any websites you
are currently using are mobile friendly - many don’t load properly, take too long, or don’t make the important information easy to see & share. Third, check regularly to ensure
information about your business or property is up-to-date and accurate, especially contact details.
Online expertise here RGMD I G I T A L
This article was written by Howard Moorey, founder of the Hojomo Group, which develops and manages “GeoSocial Marketing4Business.” Hojomo advises businesses, organisations, and individuals on how to use geo- social media and networks to build relationships and deliver value. OPP sources this information in partnership with RGM Digital. For more
information please go to
www.rgmdigital.com and for digital services please email the RGM Digital team at
general@rgmdigital.com
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