This page contains a Flash digital edition of a book.
Core Markets Wine Purchasing, Storage, Leisure, Education & Investment


Purchasing • 89% buy fine wine and wine for daily consumption


• 85% say recommendations from Decanter influence purchases


Storage • 92% have cellar • Average 1,004 bottles in cellar


Leisure • 83% have been on a holiday in a wine region, visited a vineyard/winery • Top 3 countries/regions respondents would like to visit: New Zealand, Chile and Argentina • Top 3 places respondents go to for information on wine holidays/trips: books, Decanter magazine, other internet sites


Education • 42% of respondents are members of a wine club


• Over ½ (59%) have been on a wine course – the most popular being any merchant in-store tasting


Investment • 54% regularly buy wine as investment • 30% buy wine en primeur


Source: IPC Media Insight Dept. Decanter survey, January 2010


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22