Our readers F
Key facts
• 92% have an extensive wine collection • 89% of Decanter readers buy both fine wine and wine for daily consumption • 85% of readers say recommendations in Decanter influence their wine purchase • 83% have been on holiday in a wine region
irst published in 1975, Decanter is a monthly magazine read all over the world by people who consider wine as one of life’s greatest pleasures. The readers spend their nights dreaming of châteaux and vineyards, escape from their families by hiding in their cellars and consider no holiday worthwhile without a visit to a vineyard.
Next to wine, their greatest passion is food and they have extensive knowledge of the world’s greatest restaurants and an even greater knowledge of their wine lists. Knowing that Decanter is read by the world’s top sommeliers and producers gives our readers the reassurance that every month they have their finger on the pulse of the international wine world.
Circulation
43,400 copies a month** Subscriptions:
UK Overseas 11,700 6,500
Newstrade distribution: 10,500 11,000 Wine shops:
2,200 1,500
Worldwide distribution* 8% 4%
18% 21% 49%
Readership*
80% consumer readership 20% trade readership 87% male 13% female
Age* 18%1% 22% 24%
UK USA/Canada Europe
Far East & Australia Other
24%
15-24 25-34
35-44 45-54
55-64 65+
15-24 25-34 35-44 45-54 55-64 65+
* NOP 2009. All figures correct from April 2009 ** Publishers statement - average disctribution
11%
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