This page contains a Flash digital edition of a book.
Our readers F


Key facts


• 92% have an extensive wine collection • 89% of Decanter readers buy both fine wine and wine for daily consumption • 85% of readers say recommendations in Decanter influence their wine purchase • 83% have been on holiday in a wine region


irst published in 1975, Decanter is a monthly magazine read all over the world by people who consider wine as one of life’s greatest pleasures. The readers spend their nights dreaming of châteaux and vineyards, escape from their families by hiding in their cellars and consider no holiday worthwhile without a visit to a vineyard.


Next to wine, their greatest passion is food and they have extensive knowledge of the world’s greatest restaurants and an even greater knowledge of their wine lists. Knowing that Decanter is read by the world’s top sommeliers and producers gives our readers the reassurance that every month they have their finger on the pulse of the international wine world.


Circulation


43,400 copies a month** Subscriptions:


UK Overseas 11,700 6,500


Newstrade distribution: 10,500 11,000 Wine shops:


2,200 1,500


Worldwide distribution* 8% 4%


18% 21% 49%


Readership*


80% consumer readership 20% trade readership 87% male 13% female


Age* 18%1% 22% 24%


UK USA/Canada Europe


Far East & Australia Other


24%


15-24 25-34


35-44 45-54


55-64 65+


15-24 25-34 35-44 45-54 55-64 65+


* NOP 2009. All figures correct from April 2009 ** Publishers statement - average disctribution


11%


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22