want?
£87,490 %
Av mort
5.50 Av price
£6.62 £15.80
10.75 Av price
% SCOTLAND
£101,596 %
Av mort
9.45 Av price
£5.84 £14.89
9.68 Av price
%
£93,416 %
Av mort
9.72 Av price
£5.86 £15.44
9.68 Av price
%
ASU AND IP
Compared to mortgages there is relatively little demand for Accident, Sickness and Unemployment (ASU) and Income Protection (IP) as it does not have the same drivers to make people look for advice and often is a product that needs to be ‘sold’ rather than one that is requested. To an extent this is because there tends to be a low
The highest number of people looking for buy-to-let advice came from the Midlands with 9.99%. The price of the lead was also the highest in England, beaten only by Wales.
awareness of ASU and there are also some consumers
that associate it with the tainted
Payment Protection Insurance market. However it does mean that those people who are actively asking for advice usually have a good idea of what it is that they need and are keen to take out a policy. As a result this is one of the easiest lead types to convert into business.
Requests for advice across the country
as a whole have declined over the last few months which is slightly counter-intuitive as the threat of redundancy has increased, at least in the public sector. Demand from advisers is high though; good conversion rates of clients wanting this type of insurance means that competition for new business is high and the average lead price is £15. As with all products subject to the laws of supply and demand, as the number of enquiries has fallen
£109.439 %
Av mort 3 £14.11
9.68 Av price
%
£191.554 %
Av mort
£154,072 %
Av mort
8.02 Av price
£6.46 £13.20
10.75 Av price
%
8.33 Av price
£6.65
£151,318 %
Av mort
7.55 Av price
£6.40 £13.10
10.75 Av price
%
Av mort: Average mortgage %: percentage of market Av price: The average price of a lead
33 £13.20
5.38 Av price
% LONDON
It will come as no surprise to anyone that buy-to-let borrowers in London needed to borrow the most. The average requested amount for a buy-to-let loan in London in September was £191,500.
9.99 Av price
£6.96 £16.13
17.20 Av price
%
£140,389 %
Av mort
9.33 Av price
£6.67 £12.33
6.45 Av price
% MIDLANDS
The highest number of people looking for buy-to-let advice came from the Midlands with 9.99%. The price of the lead was also the highest in England, beaten only by Wales.
away the price has increased. With the Government’s recently announced cuts however, expect consumer demand to rise again
sharply.
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