IAAPA expands offerings for 2011
Continuing its global strategy and educational opportunities, IAAPA is well positioned for a new phase of growth and development
The International Association of Amusement Parks and
Attractions (IAAPA) has a lot on its plate for 2011. With the goals of continued global expansion, a new certification programme, institute programmes around the world and a long-term plan for IAAPA Attractions Expo, it’s an exciting and busy time for the association.
Asia-Pacific office In October 2010, IAAPA opened the Asia-Pacific
office and hired Andrew Lee as executive director. Lee, who comes to IAAPA with extensive tourism, leisure and convention industry experience, previously worked for Singapore’s Shangri-La Hotel, the Singapore International Convention and Exhibition Centre, the Pan Pacific Hotel and Reed Travel Exhibitions. In an IAAPA press release, president and CEO
Charles Bray said: “Andrew’s knowledge of the region and extensive experience in the travel and hospitality industries and trade shows make him the ideal person to lead our Asia-Pacific operations. His presence on the ground will allow IAAPA to better serve its members and expand its presence in the region.”
Andrew Lee The new office will provide direct customer service, member
benefits and resources in several languages and aims to achieve similar success to that enjoyed by IAAPA’s European and Latin American offices. The office will be based in Hong Kong.
IAAPA certification The IAAPA Education Committee has worked for the
past two years to develop a certification programme that will allow members to earn credit hours for course work completed during IAAPA Expos, Institute programmes and other educational opportunities. Those hours, coupled with on-the-job experience, will allow industry professionals to expand their knowledge of all aspects of the industry and further their careers. • The programme offers three levels of certification: Certified Attractions Manager: emphasis for this
credential is placed on marketing, finance, revenue generation, operations and human resources. • Certified Attractions Professional: emphasis for this credential is placed on the ability to analyse information and make sound decisions within the industry.
66 For 2011, IAAPA has developed a new Institute for
Executive Education, which will take place from January 30 to February 4 at San Diego State University. This week-long Institute is geared towards owners, executives and senior-level professionals interested in discussing and analysing their approaches to industry-specific challenges with peers and experts. Participants will learn from their counterparts throughout the industry, provide feedback to others and have a chance to network throughout the event. University faculty members will facilitate discussion and provide lecture content related to marketing, branding, public relations, guest satisfaction and human resources, among other key topics related to facility management and operations. Details are available at
www.IAAPA.org/education/Institutes/ ExecutiveEducation2011.asp
To learn more about IAAPA, visit
www.IAAPA.org
• Certified Attractions Executive: the highest-level credential is for those with extensive industry experience who wish to fine-tune the ability to develop a strategic vision for a company. Details can be found
atwww.IAAPA.org/certification.
Safety Institutes Over the past several years, IAAPA has expanded its
safety-focused education by holding Institute programmes throughout the world. Following the success of events in Dubai in 2008 and 2009, the programme expanded in 2010 to Abu Dhabi, UAE; Buenos Aires, Argentina; Beijing, in conjunction with the CAAPA (Chinese Association of Amusement Parks and Attractions) conference and trade show; Mumbai, in conjunction with the IAAPI (Indian Association of Amusement Parks and Attractions) event; Kuala Lumpur, Malaysia, during Asian Attractions Expo; and Las Vegas, in conjunction with Fun Expo. In 2011, those events will be held once again next year in Singapore, London and Orlando. Details for upcoming Institutes can be found at
www.IAAPA.org/education/Institutes/ IAAPAInstitutes.asp
Institute for Executive Education
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