38 CATEGORY 22: PR agency of the year
ranklin Rae manages the profiles of more growing media businesses than any other UK PR agency. Founded in 2003, it has established itself as an expert in advising leading industry names and helping many businesses achieve their goals. These can be anything from building a company profile to driving new business, repositioning companies to access new revenue streams, increasing awareness in the international marketplace or preparing for trade sale.
WINNER:Franklin Rae Communications F
In 2007, Broadcast magazine awarded Franklin Rae the PR agency for media companies and in 2009 it was awarded the PR industry gold standard the PRCAs CMS. In 2010, its reputation and industry presence continued to grow with the international launch of Raedar, its industry bulletin. Company founder, Jill Franklin was invited to join the Grierson Trust in recognition of her work in the industry, and is in demand as a speaker for industry events.
Raedar was created to advise and help companies achieve their business objectives without an underlying editorial agenda. Its mix of valuable content from a range of contributors provides a unique platform on which Franklin Rae’s clients can express themselves to both their peers and the industry. It is published six-weekly and reaches 6000 key players in 22 countries. Its 26 per cent open rate and a 20 per cent click-through rate well exceeds the industry standard of 10 per cent.
Turning PR into a powerful tool Using a robust business model Franklin Rae turns PR into a powerful tool, which has a positive impact on clients’ business growth and commercial success. The business model is built on long-term client relationships combined with a fast-growing client base. The PR company has kept 10 per cent of its clients on its books for over four years and 33 per cent for one to two years. Robert Stapledon, senior banker (Media), Coutts & Co, said, “I have never come across a PR company who have such a depth of knowledge of their sector and proactively leverage their network to support their clients.”
Client expansion and staff retention Franklin Rae’s ambition to be the best in the sector by excelling at what it does, has brought it an expanding client footprint – from a foundation of TV clients to encompassing the entire media industry and 33 new clients in the last 12 months. It has seen a 20 per cent growth in 2009/10 and a 43 per cent growth over the last three years. As well as looking after its clients, Franklin Rae continues to go above and beyond in an effort to keep its employees happy. Staff retention is actively encouraged through regular social events, an in-house development programme to help staff achieve their full potential and a structured programme of external training. All staff are also encouraged to attend industry events worldwide. The agency aims to create a positive company culture that empowers every employee. Franklin Rae prides itself on its open, honest approach and unrivalled levels of service and delivery, and attributes this to the reason it has one of the best reputations in the business.
B2B Marketing Awards 2010 -
www.b2bmarketingawards.co.uk
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