2


Comment The judging panel


The following practitioners participated in the four separate judging panels for the B2B Marketing Awards 2010. All judges conformed to a strict code of conduct, declared any conflicts of interest and excluded themselves from decision making where conflicts occurred. The process was overseen by independent chairman and marketing consultant, Peter Young.


Kate Bresnan Senior marketing manager, Colt


David Burnand VP of global customer and partner marketing, Siemens IT Solutions & Services


Andrew Buckley VP of marketing, Amercian Express


James Collister Head of marketing and campaigns, Fujitsu


Joanna Elliott Head of brand marketing, Sage


Anna Fenton Marketing director, Sodexo Prestige


Emer Hawkins Marketing manager, D&B


Olivier Kutz Brand manager, Douwe Egberts


Claire Macland Chief marketing officer, Avaya


Deane McIntyre Head of devices, online and campaigns, Vodafone Global Enterprise


Lawrence Mitchell Marketing director, RBI


Tom Perry Director of marketing EMEA, Shoretel


Shane Redding Managing director, Thinkdirect


Richard Robinson Head of B2B markets, Google


Kathryn Taylor Head of UK marketing, Barclays Corporate


Danny Turnbull Managing director, GyroHSR Manchester


Lisa Tye Marketing manager, Fusion Experience


Mike West Market development manager, Royal Mail


To nominate yourself as a judge for the B2B Marketing Awards 2011, email joel.harrison@b2bm.biz


Good sense and green shoots E


very award given this year recognises achievements that have been made within tumultuous operating conditions for clients and suppliers alike. For many, the past 12 months will have been a hellish ride through an economy buffeted from every corner of the globe, with organisations facing terribly hard choices affecting not just their profits but also their people. But if the worst isn’t over yet, at least we now know what it may look like.


The general consensus among the panel has been that although precariously poised, business in general is not plummeting down a precipice. Squaring up to a fear makes it much more manageable and although the future will look different from what has been, what is certain is that there will be one. And in that future, the companies with the strongest offering, the most nimble management and the clearest point of difference will prosper. Faced with recent economic uncertainties most brands have sought safety in convention believing it best not to rock the boat. Although this year the B2B Awards has seen more entries than in any previous year, the vast majority have been conservative in their approach to business issues. There was less waffle, most of the time, with more entries of the succinct and digestible variety. Athough a handful of entries may have been poorly authored and indigestibly assembled there was, for once, no ludicrously extravagant and distracting packaging. The sobriety of the entry templates did their job.


Major multinationals competed alongside much smaller experts in their field and when it came to evaluating commercial success it was interesting to note that neither size or a deeper pocket was a distinguisher. Many of the entries took tremendous pride in their achievements and clearly understood what it took to tackle a marketing issue with limited resources.


During these straightened times, showcasing success and smart thinking is


“During these straightened times, showcasing success and smart thinking is never more important. It adds vitality and verve to an industry and proves that out there in the business world people are working cleverly to make the economic engine turn”


Peter Young Marketing consultant, chairman of the judging panel


never more important. It adds vitality and verve to an industry and proves that out there in the business world people are working cleverly to make the economic engine turn. Integrated communications was one of the single largest categories with entries reflecting a diversity of organisations that successfully combined a range of marketing specialisms. None of the awards would have been possible without the diligence and dedication of the judges who gave up their time and professional expertise to the scrupulous evaluation of every entry. Their focus never faltered and their energy and commitment should be praised. Take a look at all of the winners, runner ups and highly commended. They each deserve their accolade and should be proud of their achievements. peter@thehappycows.com


This publication was produced as a supplement of B2B Marketing, November/December 2010.


EDITOR: Joel Harrison TEL: 020 7438 1373 EMAIL: joel.harrison@b2bm.biz


DEPUTY EDITOR: Victoria Paley TEL: 020 7438 1372 EMAIL: victoria.paley@b2bm.biz


MEDIA DEVELOPMENT MANAGER: Matt Garisch TEL: 020 7438 1376 EMAIL: matt.garisch@b2bm.biz


PUBLISHING DIRECTOR: James Farmer TEL: 020 7438 1375 EMAIL: james.farmer@b2bm.biz


B2B Marketing is available on subscription. To subscribe, call 020 7438 1370, or go to www.b2bm.biz/subscribe


DESIGN: ICD, West Sussex info@icd.gb.com


© Copyright Silver Bullet Publishing Ltd 2010 All rights reserved


No part of B2B Marketing may be reproduced, stored in retrieval systems, or transmitted in any other form, or by any other means, electronic, mechanical, photographic, recording or otherwise without the prior written permission of the publisher. The contents of B2B Marketing are subject to reproduction in information storage and retrieval systems.


Elemental chlorine free


Sustainable forests


B2B Marketing Awards 2010 - www.b2bmarketingawards.co.uk


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45