AN ‘L’ OF A RECOVERY?


usiness leaders in the West Midlands, where Saga launched the UK’s fi rst radio station aimed at the over 50s, recently predicted that the economic recovery will be L-shaped. When you consider that the gloom-merchants are still talking “double dip” and “W- shaped,” L-shaped looks pretty positive! In Europe, all the big banks came through their ‘stress tests’ OK. Better still, most of the recent business news from North America is highly encouraging, with companies like Apple, AT&T, Caterpillar, 3M and UPS all reporting good results. Even the dip in Goldman Sachs’ last quarter’s fi gures may just be a temporary source of ‘schadenfreude’, which may revert to envy any day soon! In the new age of austerity, whichever way you look at it, the 50+ market represents a much richer seam of commercial opportunity than more


B


Cox (63). All are believed to have appeared on a pro bono basis. The commercials were directed by Richard Loncraine (64).


E


cash-strapped younger demographics who, typically, are struggling with precarious careers, long-term mortgages and growing children. It’s going to be a real learning curve.


AGE UK PRACTISE WHAT THEY PREACH arlier this year, Age Concern and Help the Aged joined forces to create AGE UK.


To celebrate the event, the two charities launched a TV campaign featuring some of Britain’s most distinguished actors – Sir Ian MCKellen (70), Eleanor Bron (72) and Brian


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