EDITORSVIEW
Industry expectations T
he industry is abuzz with announcements leading up to the EUPVSEC in Valencia. The range of missives is as simple as a new product to fear producing rants about the inadequacy of solar and PV as an energy alternative. Coupled with the typical business problems of meeting shareholders needs in a fast moving industry, it would be fair to suggest the industry is one on the constant edge of change. Every announcement is supposed to provide the next key in creating advantage but often it is a self propelling wheelbarrow full of information suggesting a particular method of production is the best one. This constant outpouring of different streams of the industry is unfortunately creating a confused message for those outside of the industry that can and is being taken advantage by some who may not see the rise of PV as financially positive. The mixed messages are not helping the industry as a whole in moving forward as a viable energy source and business proposition.
The United Kingdom is a good example of this global issue in, albeit in microcosm. One company recently planned an embargoed press release announcing a business model that would allow private houses with no access to income the ability to have solar installed. Four days prior to the embargo, a national newspaper published a report warning their readers of a potential influx of cowboy operators all with the goal of taking consumer’s hard fought cash for little return. The article cited specific figures in global generic terms, told readers they were better off buying the panels themselves but gave no option for how the poorer members of society would gain access to PV energy. They had not bothered to contact anyone actually running such a company for any meaningful comment.
I do not see the paper at fault but see an industry full of companies and individuals so intent on pushing their own wheelbarrow that they forget the importance of industry wide standards and objectives that ensure the PV and solar industry retains a positive image in our communities and therefore gain a greater chance of social acceptance providing a reliable and sustainable business model for the industry.
There is a good reason the oil industry spends so much on promoting their global benefits rather than present as a competitive group of opposing forces.
David Ridsdale Editor-in-Chief
Editor-in-Chief David Ridsdale +44 (0)1923 690210
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Solar is published eight times a year on a controlled circulation basis. Non-qualifying individuals can subscribe at: €110.00 (UK & Europe), $140 pa (USA). Cover price £5.50. All information herein is believed to be correct at time of going to press. The publisher does not accept responsibility for any errors and omissions. The views expressed in this publication are not necessarily those of the publisher. Every effort has been made to obtain copyright permission for the material contained in this publication. Angel Business Communications Ltd will be happy to acknowledge any copyright oversights in a subsequent issue of the publication. Angel Business Communications Ltd © Copyright 2010. All rights reserved. Contents may not be reproduced in whole or part without the written consent of the publishers. The paper used within this magazine is produced by chain of custody certified manufacturers, guaranteeing sustainable sourcing. Printed by: Pensord Press Ltd. ISSN 1751-1135. © 2010.
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www.solar-pv-management.com Issue VI 2010
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