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2 iPad is changing the rules of digital publishing


“While it may not completely reinvent the rules of digital publishing in 2010, I have no doubt that within 18-24 months, you’ll begin to see the iPad have a major impact on the way both publishing houses and casual readers look at the digital publishing space, in which the gadget should provide a major boom in coming years.”





Scott Steinberg, publisher and lead technology analyst, Digital Trends


Increased browsing time Web based magazine viewing from desktop computers has traditionally been at a low of a few minutes a month. According to ComScore, the figures for GQ.com and Vanityfair.com are 3.8 minutes and 2.1 minutes per month respectively. However, the same titles’ iPad Apps are seeing 60 minutes worth of online browsing.


Lou Cona, executive vice president at Condé Nast Media Group (publisher of the above titles) says that the iPad will, “redefine publishing and also redefine how advertisers connect with our audience”.


Scott Dadich of Wired magazine (also a Condé Nast title), agrees, “We’re looking to prove engagement in terms of hours, not minutes”. This is a staggering increase in viewing time and a major shift in online habits.


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