CardRoomMAGIC P A4 Report Printer
oker enjoyed a huge boom just a few years ago and, despite its growth levelling out in most territories, that boom has left a healthy, knowledgeable market that ask a lot from casino operators. Poker can be quite a labour- intensive game for an operator to host, and is most certainly not the most lucrative area of the casino; but if the customer wants poker and you’re not
offering it, they’ll find it elsewhere. Operators now have a new weapon available to help streamline their poker offering and
free up staff so they can concentrate on customer care and satisfaction: CardRoomMAGIC, distributed by TCSJOHNHUXLEY.
Rank’s Russell Tamplin, who (upto 4 screens)
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PLAYER SELF SERVICE
is responsible for live poker across the Rank estate, which includes Grosvenor and G Casinos, saw the potential of the application early on. “Grosvenor were the first to install CRM in the UK, we initially trailed this at our casino in Walsall and we took the decision to install across our estate very soon after that.” The impact, says Russell, has been significant. He adds: “CRM has revolutionised the way we operate and manage competitions and cash games; shortly after installation we
realised that this system is capable of much more than just running competitions, without a doubt it has improved the customer experience and allows us to utilise our Supervisors in a much more productive way.” How CardRoomMAGIC helps is simple – it takes the hard work out of running a poker room. All elements of Tournament and Cash/Rake play are handled by the system from start
to finish. Entries, re- buys/add-ons, breaks and prize money, plus the ability to create ante, prize and league structures are all covered. Reassuringly, the system manages all chip movement from the cash desk to the cardroom and back, ensuring accurate accounting produces. This is supported by a full range of automatically generated reports for operational, marketing and accounting requirements. CardRoomMAGIC has huge potential and depth, and can realistically enhance the
casino’s security, with all transactions stored in the database and visible on reports. Players receive sequentially numbered receipts for all entries, re-buys, add-ons and prizes with cash game session fee scanning to ensure sessions are paid for. Re-buys and add-ons are immediately displayed on a plasma screen and can only be cancelled with Manager authorisation. Re-buys and add-ons can be scanned remotely and prize money is automatically adjusted
on screen in real time, a genuine benefit to players as everything is visible and transparent. The plasma screen can also be used to promote future events, marketing directly and precisely to your poker customers. The displays also give players a wealth of valuable information from prize funds and
tournament time remaining to a real time average chip count. CardRoomMAGIC uses a SQL server database that many operators already use for other gaming systems. It supports a central server, meaning that operators can perform multi-site simultaneous usage. Every player’s individual activity is permanently logged, and information can be easily
recalled. CardRoomMAGIC offers automatic registrations from the database, and can be linked to the customer membership database.
www.tcsjohnhuxley.com
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