News SUPPORTS RANGE
INTRODUCING THE LP EXTREME SPORTS
Intersport buying show sets the pace R
The strength of the group’s own-label products took centre stage, unveiling Tecnopro tennis wear and table tennis tables, Protouch running apparel, McKinley outdoor footwear and the Etirel and Energetics swim and fitness ranges. Celebrity spot of the show was Iwan Thomas MBE, current 400m British record holder, on the K-Swiss stand.
Commenting on the success, Barry Mellis, Intersport’s general manager, said: “The show allows us to set the pace in the market. The significant increase in membership numbers and our careful repositioning as a brand to take full advantage of our hefty investment in consumer advertising marks us out as a leading force in the industry. Our ideal is to continue to make the brand relevant to consumers, build greater loyalty and gather more members under our banner as we work to stamp our presence on the high street.”
www.intersport.com
CoolPrene® is an innovative
patented material developed by a team of medical
consultants from our R&D
team. The material is based on the theories of kinetics, anatomy, biomechanics and the mechanism of the sports injuries. The grid and channel pattern of
CoolPrene® greatly improves the functionality and
performance of the braces.
Water workout A
ecord-breaking attendance highlighted the recent Intersport buying show, which took place on June 30-July 1 at the company’s purpose built Cranmore Park HQ in Solihull. Intersport hosted 41 suppliers and 5 showcasers, with an impressive attendance of 80 out of 84 members. The emphasis was on footwear and textiles alongside Christmas lines, selected fitness ranges, darts products, running shoes and apparel ranges, technical sportswear as well as highlights of Intersport’s launch of co-operative consumer campaigns with adidas and Asics.
qua Sphere has added new workout fins to its stable of aqua gym training equipment. Designed to create extra resistance when kicking, the company says the Zip II Fins help create the most efficient full- leg workout available, helping to build stronger muscles quicker.
The split-fin technology allows the improved, narrower blades to twist independently during each stroke at a precise angle that creates lift and thrust, improving kicking mechanics and reducing ankle fatigues, Aqua Sphere claims. Designed to allow
swimmers to work out for longer with reduced muscle and joint stress, the fins have an open heel and a six-point adjustable strap and non–slip pads on the fin rails for improved push off the wall. Recommended retail price is £24.99.
www.aquasphereswim.co.uk
Nike takes Livestrong collection global N
• DYNAMIC COMPRESSION • IMPROVES CIRCULATION • REDUCES SWEATING • DYNAMIC PROTECTION
TRANS-GLOBAL SPORTS LTD. UNIT 5, NUFFIELD INDUSTRIAL ESTATE,
SANDY LANE WEST, OXFORD, OX4 6JS. UNITED KINGDOM
T 01865 714620 F 01865 712000 E
INFO@TGSPORTS.CO.UK WWWW.LP-SUPPORTS.COM
ike has taken its Signature Livestrong collection of footwear, apparel and accessories global, expanding into the UK, France and Canada with the launch of its Autumn range.
Livestrong fights for the 28 million people around the world living with cancer and the charitable contributions from the product collection in collaboration with Nike are a key driving force. Since 2004, Nike has helped the Lance Armstrong Foundation raise more than $80million. The Livestrong running and training apparel, footwear and accessories have been available in the United States since 2008. Commenting on the new autumn collection, Armstrong, who is currently chasing his eighth Tour de France title, said: “I’m very proud to see Livestrong further our mission internationally, build momentum and give people the resources and support they need to fight cancer effectively. I’m encouraged to see Livestrong make an impact in Canada, France and the UK.” Nike says the Autumn 2010 Livestrong collection is rooted in performance, style and function, with items ranging from accessories to apparel and footwear.
www.nike.com
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