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Encore Success for


at ALA DAY BY DAY


Monday, Sept. 20 8 a.m. Registration Open 9 a.m.-Noon CLC® Training


Low Voltage Lighting: What You Should Know Before Writing the Specification


David Craige, CLC, CRAIGE


founder, Peak to Creek Group LLC


11:30 a.m. First Golf Tournament Bus Departs


11:45 a.m. Second Golf Tournament Bus Departs


1-5 p.m. Networking Group Meeting(s) 1-6 p.m. Golf Tournament (Shotgun Start)


1:30-4:30 p.m. CLC Training Session 2 The Best Applications of Low-Voltage Lighting Through the Home David Craige


5:15-6 p.m. New Member Orientation 6:15-7 p.m. New Member Reception 7–8:30 p.m. Gala Welcome Reception


Tuesday, Sept. 21


7:45-9:30 a.m. Opening Breakfast The Encore Effect — How to Give a Remarkable Performance in Anything You Do


9:45-11:45 a.m. Morning Seminars


For Showrooms: Retail’s Buried Treasure Arnie Capitanelli III, founder, Customer Advocate Programs


For Manufacturers:


Performance Testing of SSL Products/ Protecting Your


STRAKA


Intellectual Property From Counterfeiting Todd Straka, Director of Lighting, Intertek Brian H. Monks,


Vice President, Anti- MONKS


Counterfeiting Operations, Underwriter Laboratories Inc.


About “Green” Lighting Joe Rey-Barreau, AIA, IES, Professor, University of Kentucky, and ALA Consulting Director of Education


For Reps: Getting Paid for Your Success as a Rep Daniel E. Beederman, Schoenberg, Finkel, Newman & Rosenberg LLC


Noon-1:45 p.m. Business Luncheon Political Update: What to Expect from the U.S. 2010 Elections David F. Damore, Ph.D., Associate Professor, University of Nevada


2:15-3 p.m. Great Idea Session Color and Product Trends


2:45-4:30 p.m. Afternoon Seminars


For Showrooms: Position Your Store for the New Market Challenge and Create Your Own Economy Barbara Crowhurst


Technology for


Illuminating Home Theaters


Joe Rey-Barreau REY-BARREAU For Manufacturers:


Website Strategies for the Manufacturer John Arnold


For Reps: Avoiding Liability — Successfully Traversing the Legal Minefield That Confronts Your Rep Business


Daniel E. Beederman Free Evening


Wednesday, Sept. 22


7:45-9:30 a.m. Breakfast Session Turning Online Leads Into Loyal Customers 9:45-11:30 a.m. Morning Seminars


For Showrooms: Online Prospecting: Using the Web to Find New Customers for Showrooms John Arnold


Ultimate Kitchen and Bath Lighting Joe Rey-Barreau


5 RESIDENTIAL LIGHTING | ALA CONFERENCE PREVIEW For Manufacturers: LEDs and Other


Lighting Technologies — What’s Now? What’s Next?


McGOWAN


Terry K. McGowan, FIES, ALA Director of


Engineering and Technology


For Reps: Maximizing Your Productivity and Efficiency When On the Road Steve Turner, Turner Time Management LLC


11:45 a.m.-2:15 p.m. Manufacturers’ Booth Displays and Lunch


2:45-4:30 p.m. Afternoon Seminars For Showrooms:


Making Lighting Work for the Next Generation: Attracting and


WILLIAMSON Millennials Application Researchers


Retaining Gen Xers and Merri Mai Williamson,


For Manufacturers: Roadmap to IMAP and Other Anti-Trust Issues Along the Distribution Chain David McAtee and Bill Morrison, Haynes and Boone LLP


For Reps: Taking Time-Saving Tips to New Heights Steve Turner


6:45 p.m. Reception and Annual Banquet


ELECTION OF BOARD AND OFFICERS


During Tuesday’s Business Luncheon, a vote will be taken to approve the 2011 Board of Governors nominees and officers. Recommended to fill the four open slots on the 2011 Board are:


Ray S. Angelo (first term) President, Westinghouse Lighting Corp.


Elise P. Gilchrist, CLC, CLMR (first term) Partner, Lytestyles


Kevin Herdt (second term) President, Austin Bluffs Lighting


Rick W. Seidman (first term) President and CEO, Quoizel


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