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leading multi-platform brand offers a wide range of benefits. These include:


l Engaging and building trust with our readers l Enhancing stand out and impact l Increasing brand awareness


WHAT WE OFFER: We offer a full advertorial design and production service. Advertorials work extremely well in promoting your brand. They can be used as a call to action or to capture data, to convey detailed technical information or to introduce a new product to the market. There are many sponsorship opportunities including,


l Bespoke supplements l Feature sponsorship l Events l Campaigns l Pull out guides and posters l Brochure printing l Photoshoots l Point of sale design and reprints l Paper creative such as tip-ons and gatefolds.


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Advertising promotion


Organic pig farming has grown into a way of life for long-term Waitrose supplier James Keith


The future’s bright: the future’s organic From pig, to farmer, to customer — everyone benefits from Waitrose’s dedication to quality


N


ORFOLK Pig Farmer, James Keith, has been supplying pork to


Waitrose for 24 years and pro- ducing pork organically for the past 20. What began as a mar- keting opportunity has grown into a way of life. Mr Keith says, ‘I would never go back to farm- ing conventionally. I have set my heart on organic farming and if I was a pig, that is how I would like to live.’ Mr Keith describes his system


as ‘working in sympathy with the pigs’ which are kept outdoors all year round. All stockmen are trained in high levels of health and welfare to ensure the pigs get the best care possible. Pigs sleep in huts which must be replenished with


‘Anyone who


buys organic will know that the welfare is exemplary’


fresh straw, water supplies must be checked and fences moved on a regular basis. Biosecurity is another concern and Mr Keith keeps his pigs away from sources of contamination such as foot- paths and ensures that there is minimal leakage of food - by using troughs and hoppers to feed both sows and finishing pigs to discourage birds. An organic system sets the


standard for later weaning, so Mr Keith’s piglets stay with their mothers for seven weeks (almost double that


of a conventional system) and piglets remain with their siblings and neighbours,


Mr Keith’s piglets remain with their siblings until they are weaned


The pigs are kept outdoors all year, but sleep in huts


until they are weaned. Mr Keith explains, ‘pigs are social ani- mals and there is always a hierarchy within a group which we don’t disturb. After weaning, they are fed on pellets comprised of organic soya, organic beans, organic barley and organic wheat. We have been working with British farmers to maxim- ise supply of British organic raw materials and (from local farms) there is an established supply chain starting with the cereal farmer growing the crop, to the local mill, to my pigs and then into Waitrose supermarkets nationwide.’ Waitrose prides itself on its robust and fully traceable


supply chains which are in opera- tion across the rest of its organic products sold under the Duchy Originals from Waitrose brand. Everyone benefits from


strong, long-term relationships between Waitrose and their suppliers. Mr Keith has the con- fidence to invest in his business for the future; Waitrose can be confident that their organic pork is the best in terms of quality, welfare standards and product traceability and that confidence is passed on to the Waitrose customer. Mr Keith sees a bright future


for organic food, ‘it continues to be a very important market and anyone who chooses to buy organic will know that the ethos is good and the welfare is exem- plary. I am pleased to be one of the people giving the consumer that choice.’


To find out more about Waitrose Organic farming please visit waitrose.com/organic


in store | online | mobile


The interior of the Forester’s boot is covered in dog-friendly, hard-wearing plastic and a flatter floor than on previous models makes loading and transporting large items easier than ever


WIN a luxury festIve The new Subaru Forester combines the latest technology with comfort and good looks—just the thing for life in the country So long, soft-roaders


Everyone wants a car with style, but, when driving in the country, there are often more important factors to consider—luckily, the new Subaru Forester has it all


comes to cars for the countryside, soft isn’t a desirable quality—you need tough, hardy, capable cars capable of withstanding every- thing that’s thrown at them. So, with the launch of more and more ‘soft-


T


roaders’, which are sold on looks rather than practicality, it’s good to see one manufacturer bucking the trend. Subaru’s new Forester is ruggedly built, features technology to tackle the toughest terrain and has clever little touches that make country life that bit easier. Every Forester is equipped with two core


Subaru technologies: Symmetrical All-Wheel Drive, for better stability and a quick response to slippery conditions, and the latest-genera- tion Boxer engines, improving balance, road holding and handling. The new X-Mode system comes as standard


HERE are plenty of things in life that are better for being soft: pillows and landings spring to mind. But when it


on all models with a Lineartronic automatic gearbox and controls the engine, gearbox, All- Wheel Drive, Vehicle Dynamics Control and clever differentials to ensure that maximum traction is always available. The new Forester’s off-road capabilities are further enhanced by a minimum ground clearance of 220mm and overhangs that allow for greater approach and departure angles. Lineartronic models also incorporate Hill Descent Control, to ensure that the vehicle’s speed remains constant when driving down steep slopes. The result is that the time taken for a wheel


to regain traction on mud- or snow-covered roads is reduced by more than a third com- pared to the outgoing model. The electronics of the Vehicle Dynamics


Control are particularly handy when towing— if the trailer starts to fishtail, the Towing Stability System detects this and applies small amounts of braking to bring it back under


control—and dogs are catered for with hard- wearing plastic in the boot, rather than easily ruined carpet, and the option of a fitted cage. But it’s not just your animals that will be


travelling in style. The Forester might not be a soft-roader, but it’s far from uncomfortable: the cabin is now considerably more spacious, with higher quality materials; it’s easier to get in to and out of, as the front door apertures have been widened and side sills lowered; and an anti-slip interior step has been added to the rear-door openings. The sills are also covered by the door panel, to stop dirt building up and getting passengers’ clothing muddy. This XT version comes with all the luxuries,


such as heated leather seats, sunroof, rear- parking cameras, Bluetooth, iPod connectivity and a powered tailgate. The Forester now has a flatter floor to make


loading large items even easier, features a hook to hang shopping on and there are


‘The Forester can tackle the


toughest terrain and has touches that make country life that bit easier’


a number of under-floor storage compartments. One of these has been specifically designed to hold the retractable cargo cover, so it doesn’t need to be left at home or in the garage. Details like this show how Subaru understands


what people need from their car, as does how superbly the Forester drives. Advanced mul- tilink and independent suspension, combined with the powerful, turbocharged 240ps 2.0-litre petrol boxer engine—one of three options available—make the car feel agile and plant- ed on the road. There’s plenty of acceleration


available and the high driving position gives you a great view in town or country. The car has been awarded the full five-star


Euro NCAP crash safety rating, with all safety equipment fitted as standard to every model in the range, including twin front, side, cur- tain and knee airbags. As the final piece of the jigsaw, the Forester


looks great, too: the bonnet is higher than before and leads into a muscular shoulder line that runs the length of the vehicle; the lower halves of the door panels and the tailgate fea- ture strong, confident lines that give a feeling of solidity; and the lower part of the rear bumper is black, rather than body-coloured, enhancing the SUV’s height and ruggedness. It has the look that customers find so appeal- ing. Just don’t call it soft.


Official fuel consumption figures for the new Subaru Forester range in mpg (l/100km): Urban from 25.2 (11.2) to 40.4 (7.0). Extra Urban from 40.4 (7.0) to 57.6 (4.9). Combined from 33.2 (8.5) to 49.6 (5.7). Official CO2 emissions from 197 to 150 (g/km). For built-in peace of mind, all vehicles marketed by Subaru (UK) Ltd are covered by a 5-year/100,000-mile (whichever is sooner) limited warranty. www.subaru.co.uk


hamper Worth over £400! Courtesy of The Rhug Estate farm shop


A wonderful selection from the famous Rhug Organic Farm, including award-winning Aberdeen angus beef, salt marsh welsh lamb and chicken, plus cheese, wine and champagne. Specially chosen by Lord Newborough from his stunning farm shop on the Rhug Estate in North Wales, the hamper, with a Rhug Organic Dee Valley Bronze Turkey, will be perfect for your Christmas feast.


To enter, simply visit www.subaru.co.uk/CL2013 All entries must be received by Saturday, 30 November 2013. Promoter: Subaru (UK) Ltd, IM House, Coleshill, B46 1DF. Please see the website for full terms and conditions.


Visit www.subaru.co.uk


FOR FURTHER INFORMATION ON CREATIVE SOLUTIONS PLEASE CONTACT


Charlotte Harris 020 3148 2604 charlotte.harris@timeinc.com


Carly Wright 020 3148 2629 carly.wright@timeinc.com

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