ERIK OF NORWAY

Scott Yance (left), Matt Mackai and Tammi Savic

CARENZA

Laurence Seybold

THE TOP

TRENDS

Odds are, you’ve seen hair mags in the supermarket or while waiting for a shampoo at the salon. The word uninspiring may capture your feeling after paging through the often-dated or too-avant-garde books. So what trends do our local experts see?

1 /LONG & WAVY.

Retire the fl at iron, ladies (and

lads), stick-straight is out. Opt for soft waves and loose curls. Steven Gengler of Steven Edwards Color Group calls it “Victoria’s Secret hair” and says the look can be achieved with as few as 10 curls cre- ated with a hot, 1-inch-barrel curling iron. “It’s about texture and volume and movement,” he notes.

2 /SHORT & STYLED.

The bob is still big,

BELLA LEI

personalized to fi t each client. Incorporate a strong bang (straight across or swept to the side) or a graduated cut (shorter in back, longer in front) to add your own touch. “They should be getting a wow factor out of it,” says Barbara Zeppos of Studio 890.

3 /MULTISTYLING,

“to get more than one look out of your hair,” as Neroli’s Susan Haise puts it. That could mean incorporating wave one day and going straighter the next. Stylists should offer those options. If they don’t, ask.

4 /BRAIDS.

French braids across the front of the head or small braids throughout.

5 /PEEK-A-BOO COLOR.

Adds movement and surprise to any ordinary haircut. Tucked beneath the fi rst layer of hair, scat- tered highlights create a fun look without outgrowth. “You can jazz it up, but you’re sneaking it into the hair, so you don’t see it grow back,” says Tammi Savic of Erik of Norway. With no roots to show, retouch however often you’d like.

And you’ll probably spend much less than for a partial highlight. “You can change a whole person’s attitude with a few foils,” says Shelley Szypszak of De Riah.

6 /TONE-ON- TONE COLOR.

Zebra stripes are fi nally bidding Milwaukee goodbye. Farewell, bleach-blond on top of brown. Hello, pretty, natural tone-on- tone looks. “Everything is going more childlike,” Carter Prinsen of Carters Salon says. “They’re the colors you had when you were a child, from the golden pieces to ashy, all kinds of blending in.” And it works for all hair colors and all types. Even blondes are going darker. Much is drifting into rich brunette territory.

7 /SHINE.

Nothing is more in than shiny, healthy hair. It’s true. Believe the shampoo commercials. Add on typically inexpensive (often as cheap as $20) gloss treatments at the salon, and take care of your hair with quality products.

» milwaukeemagazine.com July 2010 | Milwaukee Magazine | 61