LFOA June 18-20

SPECIAL ADVERTISING SECTION

It’s Milwaukee’s Favorite Family Festival!

don’t want to talk. [But] it’s very interest- ing to the artist to push it a little and get them to talk. To get into their heads. To get reaction.” Glass artist Wilbat agrees and says the

Fireworks! & Frankie!

Food! Fun!

July 15-18 at

Milwaukee’s Lakefront Festival Park

Frankie Valli & The Four

Seasons, Sunday evening, July 18th at 6:30 pm. Your special event concert ticket includes Festa admission.

Six huge stages featuring The

Vogues, Dick Contino, Micky Dolenz, Ambrosia, Ryan Cabrera, Ricci Martin, Four Lads, Gallagher, – and more!

A 200-ton sand sculpture!

Watch as “Pinocchio’s Tour of Italy” is crafted!

Free Midway rides – yes, totally

free – with your admission to Festa!

An expanded Pinocchio

Parade on the grounds at 5:30 daily.

America’s best Italian food –

over 40 vendors, with many tasty children’s portions!

A Catholic High Mass,

Sunday at 11 am followed by a religious procession!

Festa’s famous spectacular Italian-style fireworks

at 10:15 p.m. nightly!

Special advance ticket sales

available! Advance tickets $9! Children 12 and under free when accompanied by an adult.

Many free admission offers!

Visit FestaItaliana.com or call 414-223-2808.

artist-patron exchange is benefi cial to both parties. “[Customers] are buying this piece of glass, but they’re buying me because every bit of my being goes into that piece, whether it’s a $50 paperweight or a $5,000 sculpture,” he says. “T ere are people who will only buy from galleries, but people at the art fair … love to meet the people they’re spending money with.” T is year, to ensure patrons with mod-

est budgets and those with big wallets have choices, Wilbat plans to bring several lower-priced items such as paperweights, perfume bottles and vases, and some higher-end colorful new sculptures.

Money, Money, Money

T e artists aren’t the only ones who ben- efi t from those who buy artwork. So does the Milwaukee Art Museum and anyone who visits it. Described as a rare treat by Keegan because most art museums don’t have a volunteer-based fundraising arm, Friends of Art uses the net profi ts from the Lakefront Festival of Arts to purchase new pieces for the Museum’s Collection and to fund exhibitions within the Mu- seum, such as Colescott’s or “American Quilts: Selections from the Winterthur Collection.” T e quilt exhibition concludes its na-

tional tour here Sept. 6 and features rare surviving textiles of the late 1700s and early 1800s from the Winterthur Museum in Delaware. T e exhibition also outlines America’s earliest cultural landscape with stunning detail and features never-before- seen objects, such as the only known example of an American quilted coat of arms. Visitors also get a special viewing of the

AIDS Memorial Quilt, begun in 1987 and now featuring more than 44,000 individual 3-by-6-foot panels sewn by friends and loved ones commemorating the life of someone who died of AIDS. “One ticket price gets you into every-

thing – the Museum, into the festival, into the special exhibitions,” says Keegan. “You can experience the art show, experi- ence the quilt show, the Colescott show, hang out and buy art from artists who come from all over the country.”

8 2010 LAKEFRONT FESTIVAL of ARTS ♥ www.mam.org/lfoa

When It’s Time to Recharge

It takes a fair amount of energy to absorb everything the festival and the Museum off ers. So you’ll need sustenance. T e Museum’s restaurant, Café Ca-

latrava, plays an expanded role this year and is ready to serve. “We’re very thrilled to have a larger presence at the festival this year and eager for the opportunity to showcase another one of the ameni- ties off ered by the Museum to visitors year-round,” says David Jones, food and beverage director at the Museum. Jones and his team will off er a broad

menu that will appeal to the diverse audi- ence that the festival attracts. “We look forward to celebrating the art of cuisine in a way that will bring an experience to Lakefront Festival of Arts guests that is unlike what they will experience at any of the other numerous festivals that call Milwaukee home each summer,” he says. How will they do it? First, Café Cala-

trava will host three food locations on the festival grounds. One will feature family- friendly foods and a more traditional picnic-type menu that includes hamburg- ers and mozzarella sticks; the other two locations will push the menu envelope a bit more. Between the more adventuresome

tents, one will draw inspiration from menu items such as the Café’s summer berry salad, tapenade sandwich and fl at bread pizza with bacon and onion. An- other tent off ers ethnic favorites such as Caribbean-, Mediterranean- and Asian- inspired dishes. Jones says the food tents will be cen-

trally located alongside plenty of seating on the Museum’s southeast lawn. T e Museum and the lakefront will serve as an excellent backdrop. Within the Milwau- kee Magazine Wine Garden, relocated to the Baumgartner Terrace just outside Windhover Hall, attendees can bid on silent auction items from electronic kiosks, taste higher-quality wines or just take in the view. “T e Lakefront Festival of Arts off ers

visitors an opportunity to experience everything the Museum off ers, and then some, in one art- and fun-fi lled weekend,” Jones says. Brinkman seconds that point of view

and expresses her excitement for this year’s festivities. “I’m a CPA [certifi ed public accountant], so I tend to be more