Predictions
The Liberating Effect of Touch Technology
By DanWeisbeck,Vice President,ProductMarketing at Corel
Touch technology is familiar to the public, as an iPhone, a screen for checking in at the airport or finding more information when visiting museums and art galleries.
The introduction of touch to the
newWindows 7 operating system marks a new way for the consumer to interact with software at home or at work. Though the demand for touch technology will ultimately depend on what the consumer wants to do with their computer, touch will make a significant impact in creative software, such as photo and video- editing. For those who want to use touch to edit and flick through photos and personal videos, touch really does represent the future. It provides a platform for software to radically alter the user experience,making the user interface far more intuitive for consumers who may have been previously intimidated or wary of the technology. Research carried out by Corel alongside industry analysts shows that 82 per cent of consumers value ‘ease of use’ as the key criteria when using new technology. Touch will enable software developers to deliver this – as long as they are committed to fundamentally re- designing the user interface design from the bottom up. The average family can take
between 534 and 1000 photos a year.Around half of these are organized, a quarter printed and a quarter edited. Touch allows the
software developers to focus on empowering the consumer, encouraging them to liberate this content through a more personal and immersive user experience. So expect these numbers to rise as touch capabilities are developed. As well as photo-editing, touch
gives software companies another powerful way to liberate video content. Our research shows that the same people who take, organise and edit their photos are also using their cameras to capture video. Nearly half of all home videos are taken with a point and shoot camera – a trend that is set to increase with DSLRs becoming the fastest growing camera category under £700. However, although 70 per cent of PC users store and watch videos, only 7 per cent edit their own videos. Software designed around touch technology will offer an alternative avenue for user-friendly and intuitive programmes that encourage people to be more creative, showing them what they can do with their videos. Touch technology really is vital for
the future of creative software and provides a medium for consumers to be more inventive,more experimental and essentially do more with their creative content than ever before. Software companies will be in the position to democratise creativity, increasing consumers’ appetites for and enjoyment of creative media through accessibility and ease of use.
“The average family can take between 534 and 1000 photos a year. Around half of these are organised, a quarter printed and a quarter edited.”
Pixel Imaging Guide 19
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