Photofinishing
Photofinishing
THE YEAR SO FAR....
THEMARKETASAWHOLE IS DIVIDED INTO IN-STOREAND ONLINE PHOTO PROCESSING, ALTHOUGH BOTH REFLECT SIMILARTRENDS.
This year so far, there has been a decline in standard digital prints by value (in terms of the amount of money made from sales) and, to a lesser extent, by volume (the number of prints sold). Analogue printing is falling steadily, up to 40% less analogue prints were made than during the same period last year. However, we must not forget that this is still a huge market, worth several hundred million pounds to consumers and those who provide the service.
The photo gifts market itself is
divided into several sections, and can be measured in terms of volume and in terms of the number of prints in total, as some gifts combine more than one printed image.
In the current market, single
image gifts are experiencing considerable growth. Talking market averages, we see canvas prints increasing in sales substantially since the beginning of the year, between 20 and 30% increase. Mugs,mousemats and t-shirts were also experiencing popularity and making decent margins for their retailers. Photo book, calendar and
greetings cards sales are experiencing growth in proportion to their increased take up within stores: so far it’s somewhere between three and five hundred percent, but as more retailers invest in the capability,more consumers see the products and their popularity will continue to increase
as they saturate the market. The photo gifting arena provides a
huge opportunity for high street retailers, particularly in the photo book and calendar areas. Trends online reflect the future of
the high street, and currently represent the largest part of the photofinishing market. There is no analogue printing
market online to speak of. Digital prints are increasing, in terms of volume, by 15 to 20% per year although the value and price per item, is dropping, keeping sales figures on an even keel. According to trends reported by
online photo gift retailer Cewe, the beginning of 2009 has seen a very significant growth in large format prints such as deco and wall art, canvas prints, collages and large posters. They estimate the growth at 50% on the same period in 2008. However, it is worth noting that, as more retailers offer the same product online, individual sellers may not see the same rates of growth, but the market itself is
Keith Hanson CeWe Color UK
increasing overall, with healthy competition. Cewe also told Pixel Imaging
Guide that mugs appeared to be a big online photo gift opportunity, as were other gifts in which technological advances have been made. Because of the increased variety in colours,materials and quality, gifts like mugs, t-shirts and keyrings are becoming a more viable and popular option. The massive area of growth, as
predicted by Pixel is photo books. Cewe reported a 380% growth in this product within the last year
“The photo gifting arena provides a huge opportunity for high street retailers, particularly in the photobook and calendar areas.”
16 Pixel Imaging Guide
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88