Backwoods Featured Products from
sInGLe shot
Lighten your load with the Patagonia
Single Shot. This small shoulder bag
made from 100-percent recycled
polyester features a full flap and
RoCKPILe t-shIRt
easy access document sleeve.
This soft organic cotton t-shirt
has a cool, craggy design.
CAPILene 1
Men’s GI II shoRts
WoMen’s toP And BottoMs
Bombproof, fast-drying
KAMPALA dRess The lightest of Patagonia’s
nylon shorts with 40 UPF sun
Patagonia delivers an elegant, famous Capilene baselayers, the
protection and a gusseted
flowing summer dress in an organic soft and silky fabric is fast drying,
crotch for exceptional freedom
cotton/Tencel® blend with a highly breathable, and sleek with
of movement.
flattering twist detail. built-in 15 UPF sun protection.
movable
shelter
THE TorrEnTsHEll JACKET
Patagonia’s 2.5-layer, waterproof/breath-
able Torrentshell provides lightweight,
durable protection for hikers and trekkers
in drenching conditions. The stowaway
hood fits over a helmet, microfleece lines
the neck and chin, and pit zips vent body
heat on the uphill slogs. To learn more
search torrentshell at patagonia.com.
recycle. If I was a dictator in this country I would impose huge taxes on
nonrenewable resources and consumer taxes. Every time people go buy
something there would be a huge 20 percent tax on it, so they would think
twice about consuming. Right now 80 percent of our economy is based on
consuming and discarding.
Q: How do you spend time outdoors
these days?
A: I was just surfing this morning. I live right near the ocean, so that’s my
daily exercise. I also play tennis and do a lot of fishing. When I fish, I walk
for miles and miles into remote areas, so that’s pretty good exercise. I live
in Jackson Hole in the summer, so I usually fish all over Montana and even
venture into British Columbia.
Q: What advice would you give to other reluctant business people, who
want to do the right thing, but are scared of the bottom line?
A: The next generation, Generation Y, is very concerned about the
planet. They’re the new consumers, and they’re very open minded. New
businesses better be green businesses that make high-quality stuff.
These people will be consuming less and consuming better. It’s time for
more people to make better products in a more responsible way.
© 2010 Patagonia, Inc.
patagonia.com DAviD AnDErson
SPRING/SUMMER 2010 7
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