Case study
Action! Creative and Media students f_i lming on
site at The Junction in Cambridge as they work
to prepare a promotional video for the venue
client. T_h ey have grown to understand that were given a brief for the video, and before “It can also be quite stressful editing in a
working on a brief isn’t just about turning fi lming began we had to work together as a group, when everyone has their own ideas
their creative ideas into something that they group to come up with a detailed plan and about what works and how things should look.
think is cool or fun – it’s about producing decide what footage we needed and who we We’ve learned how to overcome disagreements
something that closely refl ects the client’s own needed to interview. and misunderstandings through compromise,
commercial interests, needs and identity. T_h ey “T_h e fi lming at T_h e Fiver night was great and we’re working well together. I think
have learned to prioritise the demands of their fun. We were treated like professionals, so we learning to talk through issues in a professional
clients over their own personal preferences, had to work effi ciently together and make sure way will be really useful when I have a job.
and this has been quite challenging for them. we knew what we were doing at all times. We “I chose to do the Diploma because it
“T_h e group are really excited about the had access to all areas, and being given the trust involves a good balance of practical and
forthcoming workshop with undergraduate and responsibility to walk around backstage academic work. We learn skills that are used
student mentors at the University of and communicate with the bands and at the highest standard in creative industries,
Bournemouth, and trying their hands at technicians made us take the project seriously. and we have access to equipment we wouldn’t
editing on industry standard systems. T_h is “Among other things, I think this project otherwise be able to use – such as high-
opportunity will also give them a more has helped my communication skills. When defi nition cameras and editing software. After
rounded view of what higher education is it came to fi lming at T_h e Junction I knew college I’m going to go to Lincoln University
like, and encourage them to consider it as an that, in order to get the right footage, I to study media production. I recently went to
option. Many of the students have already needed to be very clear with the bands and an open day there and I instantly fell in love
applied to Bournemouth and have received T_h e Junction’s staff in describing what we with the place and the course.
off ers of university places there. were looking for. Carrying out the interviews “I know that what I am learning now on
“Our students are learning to be much with the bands was great fun and gave us the Diploma is helping to prepare me for
more self-organised and are taking greater confi dence. university, and I think it’s giving me lots
control of their own time and resources “Working with T_h e Junction’s staff has been of useful skills and knowledge, so when I
– something that will be useful in any team a really interesting experience, and I’ve learned start my career I’ll be able to deal with any
situation they fi nd themselves in after college.” a lot from them. For example, we were all challenges that are thrown my way.” DD
impressed with their organisation skills – they
T_h e student work so effi ciently together. I think we all took Further information
James Walker, 18, is studying the Level 3 this on board when working on our projects. If you are an employer and would like to fi nd
Diploma in Creative and Media at Long Road “I probably found the editing process the out more about how your organisation could
Sixth Form College. most challenging part of this project. It’s work more closely with local schools, visit
He told Delivering Diplomas: “As part of diffi cult sticking to the brief and trying not www.employers-guide.org
our current project with T_h e Junction, I’m to stray away and make the video your own For more examples of Diploma in Creative
working on the video to promote one of T_h e project, but we’re doing our best to keep the and Media project work at Long Road Sixth
Junction’s regular nights called T_h e Fiver. We client happy. Form College, visit www.cmdiploma.com
Delivering Diplomas • Volume 2 No 1 Spring 2010 35
34-35 case study.indd 3 5/3/10 12:46:45
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