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TIMES ARE CHANGING
WEEKLY AND
FOR THE BETTER
WONDERFUL!
MR CECIL HUGHSON, THE CAMERA CENTRE, SHETLAND
...or so we hope. Yes everyone,
March has rolled around which
Well, things have always complain about spending £400 means Pixel is now every week
been tough if we admit it to on an all-singing-all-dancing until the summer!
ourselves! On the processing Digital SLR. or Simons (we offer bespoke If once a week isn’t enough for
side, 20 years ago, we got We now have to compete with framing) and of course Swains your Pixel fi x, don’t forget to
loads of fi lms to process but the the internet but, back then, for everything else you can check out
www.pixellive.co.uk
equipment cost a fortune. Now customers came in clutching a think of selling. for exclusive content, updates
you can, for example, get a Jessops’ price list with prices When companies get a and more.
fantastic Kodak Apex setup for slashed to cost. Manufacturers monopoly their service can
well under £20,000. 20 years denied giving them special deteriorate – this has not
ago a good one-hour lab was prices, but we didn’t believe happened at Swains. At CONTACTS &
upwards of £100,000 which them! According to Martyn Rees Christmas, they had many
CREDITS
after fi ve years, when it had (Pixel 18th January) things have camera specials which made
been paid for, was obsolete. not changed! us competitive with the internet
EDITOR
On the camera retail side, 30 years ago you had to deal and we stuck with them.
Laura Knight Tel: 01323 433701
l.knight@parkview-publishing.co.uk
when we started, a Canon with perhaps 30 different I wouldn’t like to turn the clock
AE-1 SLR had no zoom lens wholesalers. Now we could get back 30 years, but I would
EDITORIAL ASSISTANT
as standard, no auto-wind, no away with three: Tetenal (we love to be 30 years younger
Julie El’Roubi Tel: 01323 433706
julie.er@parkview-publishing.co.uk
auto-focus, no built-in fl ash and are Kodak Express members), (knowing what I know now of
sold at £200. Customers now a framing supplier eg Lions course)! PRODUCTION MANAGER
Clare Fermor Tel: 01323 433700
clare@parkview-publishing.co.uk
Ian Trevett Tel: 01273 382329
JANUARY – A TALE OF
ian.trevett@ntlworld.com
SUBSCRIPTIONS
Julie El’Roubi Tel: 01323 433706
TWO MONTHS
julie.er@parkview-publishing.co.uk
ADVERTISING
There’s been a lot of mixed messages This is especially important
Lee Mansfi eld Tel: 01323 411601
lee@pixelmagazine.co.uk
emanating about the success (or otherwise) of when looking at the month we’ve just had,
Simon Skinner Tel: 01323 433707
imaging category sales in January. a looping and swooping rollercoaster of a
simon.s@parkviewmedia.co.uk
Much of this is caused by variance in the month if there’s ever been one.
Rob Collyer Tel: 01323 433705
rob@parkview-publishing.co.uk
exact start and fi nish dates of the period Using GfK weekly data, we can clearly
being analysed. see how out of the whole of December and
MANAGING DIRECTOR/
PUBLISHER
Retailers, trade associations or federations, January, there were really only two weeks
Lee Mansfi eld
and indeed market research companies will we can describe as being highly successful –
Park View House, 19 The Avenue,
Eastbourne, East Sussex BN21 3YD
all to a certain extent differ in the dates they other weeks were all either fl at or in decline.
Tel: 01323 411601
include as being “January”, and of course The week ending the 26th of December grew
lee@pixelmagazine.co.uk
very few of these sources will actually be in Value by 20%, and the week ending the
MARKETING DIRECTOR
referring to a calendar month. 2nd of Jan by 30%. Come the fi rst week back Simon Skinner Tel: 01323 433707
to work (and indeed the snow bringing
simon.s@parkviewmedia.co.uk
the UK to a grinding halt), this growth
MEDIA DIRECTOR
plummeted to 0% growth on the previous
Linda Grace Tel: 01323 433704
year. By the last week of January we saw a
ACCOUNTS
10% decline. It’s worth noting though that Caroline Morley Tel: 01323 433703
this performance was still well ahead of
caroline.m@parkview-publishing.co.uk
most other technology products such as LCD PRINTERS
TV.
The Ghyll Print, Heathfi eld, East Sussex
No part of this magazine may be reproduced by photographic, elec-
Overall for January (and to be specifi c, the
tronic or mechanical means or stored in a retrieval system or republished
in any form, without the written permission of the publishers. © 2010
GfK audited January covers 27th December
© Copyright 2010 Pixel magazine
to 29th Jan), the big week around New
Year was enough to give a positive value
growth for DSC overall of 6%.
Matt Gibbs, GfK Account Director, 0870 6038209,
matt.gibbs@gfk.com
PIXEL 03
Pixel March01.indd 3 25/02/2010 20:08
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