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PREMIÈRED AT PMA

AS USUAL, THE PMA WAS THE PLACE TO FIND OUT ABOUT EXCITING NEW LAUNCHES
PAPER COMPACTS
TWO LEGENDS SAMSUNG LAUNCHES
ONE PAPER
THE EX1
Two iconic brands in digital a new Samsung used PMA to announce The EX1 supports RAW and
photo printing, Harman class the 10 mega-pixel EX1, a gives enthusiasts full control over
technology and Hahnemühle of high-end compact digital their images with shutter-priority,
FineArt are joining forces inkjet camera designed for today’s aperture-priority and full Manual
to create a range of fine art media. Their advanced and enthusiast shooting modes. When using
inkjet media, unveiled at PMA. knowledge of image-making, photographers. The new fl agship these settings, shooters can
The ‘Harman Professional derived from the production of of the company’s compact experiment with features such
Inkjet by Hahnemühle’ Ilford Photo black and white digital camera family, the EX1 as slower shutter speeds and
range will consist of six fine photography papers for over incorporates a 24mm ultra-wide depth-of-fi eld; however, for those
art papers plus a canvas, a century, provides a fantastic angle Schneider Kreuznach f/1.8 who prefer ease-of-use over
providing a range of gloss and foundation alongside our lens and AMOLED screen. manual controls, the EX1 also
matt finishes, various textures own heritage and expertise Compared to the traditional offers Samsung’s Smart Auto 2.0
and tones. to develop a truly remarkable TFT-LCD found on most digital (Still & Movie) scene recognition
Two of the new papers are paper.” cameras, the EX1’s AMOLED technology.
real fibre-based Baryta papers, The papers are designed provides users with a higher The EX1 should be available
providing unrivalled archival to meet the needs of contrast ratio, deeper blacks from April, for an RRP of
properties and a look and feel the professional fine art and more accurate, vivid colors, £399.99 (to be confi rmed).
that emulates traditional Baryta photography market, but even when viewed from an
darkroom papers. there is also expected to angle or in direct sunlight. The
Norbert Klinke, Hahnemühle’s be significant demand from EX1’s AMOLED display is also
Sales and Marketing Director the enthusiast photography more effi cient when it comes to
commented: “With Harman, community.The range is power consumption, allowing
we have found a perfect expected to hit shelves around photographers to maximize
partner with which to engineer the world in April. battery life.
BRAND NEWS INTERCHANGEABLE LENS
THE FUTURE OF SONY
RICOH ANNOUNCES
SONY HIGHLIGHTS DIGITAL IMAGING STRATEGY
NEW GXR UNITS
At PMA this year, Sony also confirms that the current Ricoh has announced the plus RAW image recording, and
confirmed plans to further α range will continue to grow development of two new camera is scheduled to be available in
expand its digital imaging with the introduction of further units for the GXR. the summer.
range. Additions to the new mainstream DSLR models The GXR is a new Camera unit GR LENS A12
α (alpha) range of DSLR integrating HD video function interchangeable unit camera 28 mm F2.5 features a newly
cameras will be joined by a with AVCHD format. system in which lenses can be developed 28 mm fi xed-focal-
new product concept that will Shown in concept mock-up form changed by mounting camera length GR Lens, this unit achieves
“make high-quality imaging at PMA was a successor to units that integrate lens, image high resolution and imaging
accessible to an even wider the α700. Further new α DSLR sensor, and image processing power. There is also a manual
audience”. cameras are scheduled for engine into a single unit. focus ring that can be used for
In 2010 Sony will introduce launch in 2010. Camera unit Ricoh Lens P10 28- precise adjustments. Start of
a new ultra-compact camera Shown in advanced pre- 300 mm F3.5-5.6 VC: sales for this model is planned
with interchangeable lenses production form at PMA was with noise reduction function for the winter of 2010.
that teams convenience with the Distagon T* 24mm f/2 ZA and a back-illuminated CMOS In addition, to fully utilise
DSLR picture quality. Exhibited SSM Carl Zeiss wide angle sensor, this camera unit makes this system’s unique ability to
in early concept mock-up form lens, scheduled for launch in it possible to shoot in scenes accommodate interchangeable
at PMA, the camera features a 2010. Also displayed as a ranging from low light to bright units other than camera units,
newly-developed Exmor APS-C mock-up on the Sony booth, the light. It features a wide-angle Ricoh is also investigating
HD CMOS sensor. It will also newest lens to carry the G Lens zoom, 120 frame/second high- possibilities for development of a
support HD video recording name is a high-power Super speed continuous shooting ability variety of other devices.
using the AVCHD format. Sony Telephoto 500mm f/4 G.
PIXEL 11
Pixel March02.indd 11 26/02/2010 15:45
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