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HDTV developments
local transmitter will need to have
been upgraded for Freeview HD.
Sony Bravia W5810
They will also need a new Freeview
HD set-top box, digital television
recorder or integrated digital TV. And
they will need an HD Ready set to
“Freesat offers around 70 hours of peak
see HD-quality pictures.
The Freeview HD signal was time programming per week, from BBC
switched on at the Crystal Palace
transmitter (which covers London)
and ITV HD channels, compared with
and the Winter Hill transmitter
30 hours available at launch”
(covering the Granada region, which
includes Liverpool and Manchester)
on 2 December 2009. The plan is to
offer BBC, ITV, Channel 4 and Five
(SC4 in Wales) HD channels, but
these will be rolled out over the
next 12 months.
Freeview HD that have a higher ticket value. This will
Philips Aurea
equipment also stimulate new TV sales, as
HD 9000 Series
compatible with the consumers upgrade to make the most
DVB-T2 standard of the new content.”
will be necessary.
First off the blocks The final piece of the jigsaw
with plans to offer Sharp’s Monetto says: “Freeview HD will be
Freeview HD yet another driver for the HDTV market,
products is Humax, making content more easily available.”
which aims to Sharp will be launching Freeview HD TVs in
launch a Freeview large screen sizes from April 2010 – and we
DVB-T2 set-top can expect other manufacturers to follow
box in Q1 2010, to suit.! “The World Cup will boost the HDTV
be followed by a market and the uptake of Freeview HD,
Freeview HD digital especially as its free-to-air, as viewers will
television recorder aim to achieve the best viewing experience
(with a 500GB hard drive) in possible in terms of picture quality,” says
the second quarter. “We Monetto. As a result, he adds, the impact
believe that the increased on sales of 1080p screens as we enter the
awareness of HD, and of course new decade is bound to be positive.
Likewise, the Freeview HD service will availability on the terrestrial platform, “Going forward, the arrival of Freeview HD
roll out over the next two years, with the will push HD sales to another level,” is a more compelling reason for the
aim of reaching 50% of the population says Humax’s North, “It will start to consumer to invest in HD Ready 1080p
by the time of the 2010 World Cup and become the norm for TV viewing and sets versus just HD Ready than ever
almost 99% by 2012. the consumer will expect to receive before,” says Monetto. Philips’ Hobden
Existing Freeview set-top boxes, more and more services in HD quality.” sums up the arrival of HDTV on terrestrial
DVD recorders, PVRs and IDTVs will not North also thinks that: “This leads to TV like this: “Freeview HD will deliver the
be able to receive Freeview HD a fantastic opportunity for the retailer, final piece of the!HD jigsaw in ensuring
broadcasts – a new generation of as they are able to sell new products mass market availability of HD content.” a73
Humax Foxsat-HDR digital TV tuner
February 2010 TheIndependentElectricalRetailer 25
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