IER-FEB10-PG22-23-24-25.n:Layout 1 02/02/2010 10:34 Page 24
HDTV developments
“Freeview HD will be yet another
Samsung LED TV 6000 Series
driver for the HDTV market, making
content more easily available”
enabled the up-sale Monetto believes that Sky HD has been
from basic digital by far the more popular choice due to the
products to more variety of HD content on offer, including
feature-rich boxes sport. “However, during the World Cup
that can deliver HD,” (which starts in June 2010) we can expect
he says. to see Freesat become more of a driver
But Philips’ for the HDTV TV market because it will
Hobden would like enable more households to experience
to see more free HD the games in HD without the need for a
content available: subscription,” he says.
“There are only two
HD channels available on The Freeview issues
Freesat, so in reality, Sky The arrival of Freeview HD could change
and Blu-ray have probably been more the HDTV landscape. The ability to access
strong, demonstrating the catalytic in the migration to HD,” he says. free HD content via an aerial is bound to
pent up demand from consumers for high Sharp’s Monetto adds: “Freesat certainly prove appealing to many consumers.
value HD content that they don’t have to has been a selling point, but not one of Freeview is now in more than 10 million
pay for,” he notes. North also believes the main drivers in the HDTV market, homes and so the potential for consumers
that the boost Freesat has given HD has because the HD content on offer is still to trade up to a Freeview HD box is huge.
also been a major factor in helping fairly limited. Owners still require a satellite But so is the potential for consumer
consumers to understand more about HD aerial and so its popularity and use have confusion, which is why it’s important that
services and the experience they can more to do with helping improve TV consumers need to be educated on their
deliver. “There has been sales success of picture quality for those who live in ability to watch Freeview HD. Not only will
this platform within retail, which has regions that have poor TV reception.” they need to live in Freeview area, but their
“The Freeview HD service will roll out over the next two years, with the aim of reaching
50% of the population by the time of the 2010 World Cup and almost 99% by 2012”
Aurea HD 9000 Series
24 TheIndependentElectricalRetailer February 2010
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