Contents
Image © R Photog
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NEWS
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y : J 05 SONY HD NEWS
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Sony’s new camera launches, hire firm and studio
ynes
acquisitions and the World Cup in stereo 3d
10
OPINION
07 BROADCASTER FOCUS
Are broadcasters ignoring programme makers when
sanctioning HD camera formats?, asks David Wood
09 EARLY ADOPTER
Michael Burns talks to the ‘early adopter’ hire firms
12 11
who’ve purchased Sony’s newly launched models
GALLERY
10 STAND OUT IMAGES
From the heat of Rajasthan to the mean streets of
the UK, Sony cameras capture some vibrant images
PROJECTS
14 SHOOTING WITH SONY
A directory of the latest productions shooting with
Sony HD cameras, in all genres of programming
19 THE HIGH-END OF HIGH DEF
25
For cameras that capture images of clarity, opt for the
top-of-the-range HDCAM SR or HDCAM models
23 THE FILE-BASED ROUTE
Sony’s file-based formats, XDCAM HD and XDCAM
EX, provide a range of high-quality tapeless cameras
20
28 PRODUCTION FLEXIBILITY
Sony’s HDV cameras pack in cutting-edge picture
quality and hybrid recording into a compact body
REPORT
30 ADDED EXTRAS OF THE RENTAL PACKAGE
The best rental firms are evolving to provide training
29 30
and consultancy services. Adrian Pennington reports
Editor Jake Bickerton Contributing editor David Wood Contributors Adrian Pennington, Michael Burns Art director Bobbie Sidhu
Commercial manager Kate Dinwoodie Production management Charlotte Cripps Sony partners Dan Robb, Danielle Couch
Televisual Media (UK) Ltd Md James Bennett Web For more information on HDCAM SR, HDCAM, XDCAM HD, XDCAM
EX and HDV visit
www.sonybiz.net/hd Register for your copy at
www.sonybiz.net/theproducer Printed in association with
Televisual Media (UK) Ltd. All rights reserved. No part of this publication may be reproduced without the prior consent of the
publisher. © Sony/Televisual Media (UK) Ltd 2010
Winter 2010 theproducer 3
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