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After the turmoil of 2008 and the uncertainty of 2009, this new year is looking like a return
to small-town values — and the comfort, caring and security that goes with them.
By Suzi McCoy
C
hange has come to America. no exception. Here is a look at what
“Show me the money,” a pop- our team of trend spotters is pre-
culture catchphrase that long dicting for 2010.
dominated business and industry has
lost a lot of steam in the past couple Wall Street Is Out…
of years, forcing people to take a hard Main Street Is In
look at what is really important in There is a shift of priorities
their lives. Now, along with the belt- between balancing practicality with
tightening and downsizing that goes comfort and fulfi llment. “Core values
with a recession, there’s a welcome of responsibility, meaningful rela-
trend emerging: a return to Main tionships and connectivity to neigh-
Street American values. bors and communities are surging,”
The lawn and garden industry is McCoy says. There’s a renewed
appreciation for our land, defi ned
more by nostalgia than geography;
we’re caretakers, not developers.
Yard sharing and community gar-
dening — dividing resources, skills,
space, tools and time — is pop-
ping up to support the desire to “go
greater good,” says Margie Grace,
local.” We’re connecting to the soil
the Association of Professional
and one another, sharing the bounty
Landscape Designers’ 2009 Inter-
and giving families food that’s more
national Landscape Designer of the
nutritious, tastier and less costly.
Year. “Reunite the ornamental with
the edible: roses beside tomatoes,
Lawns Are Out…
beds edged with herbs, and veggies
Edible Gardens Are In
used as annuals.” Front lawns are
Growing your own groceries is
being transformed into vegetable
hotter than ever and is transforming
and rain gardens.
homes and communities. A recent
survey by the National Gardening
Chemical Dependence Is
Association shows a 19 percent burst
Out… Eco-Boosting Is In
of new hobby country farms and
Green is the new black as con-
The recent economic downturn brought a
urban edible gardens over last year.
sumers seek products that work with
return to Main Street American values.
“It’s time to reclaim our land for our
nature, not against it. According to
8 GPN 2010 Digital Resource & Buyers Guide
www.gpnmag.com
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